LinkedIn Strategist (Freelance, Remote)
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A leading SG-based telecoms client is looking for aLinkedIn Strategist (Freelance, Remote)who will develop and execute social media strategies, particularly for the LinkedIn platform.
Responsibilities
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Responsibilities
- Develop and implement a comprehensive social media strategy for a B2B tech brand, covering key platforms like LinkedIn and the client's web page
- Create and curate engaging, high-quality LinkedIncontent that resonates with the target audience of technology decision-makers and business leaders
- Manage the full LinkedIn content creation process, from ideation to publishing and community engagement
- Maintain a LinkedIn content calendar to ensure a steady stream of relevant and timely platform updates
- Analyze LinkedIn performance and usage metrics to optimize the LinkedIn strategy and content
- Develop and implement a strategy for sustainability-focused LinkedIn content
- Monitor industry trends and competitor activity to identify opportunities and refine the social media approach
- Previous experience in LinkedIn marketing, social media strategy, content marketing, or a related field, focusing on B2B tech audiences
- Proven track record of successful social media strategies and campaigns, particularly on the LinkedIn platforms and company website
- Excellent writing, editing, and content creation skills, with the ability to develop compelling, on-brand social media posts
- Strong understanding of social media performance metrics and analytics, including the ability to measure and report on critical KPIs
- Familiarity with social media management tools, content calendars, and best practices for community engagement
- Adaptable and creative mindset, with the ability to generate innovative LinkedIn ideas and concepts
- Collaborative approach, with the ability to work cross-functionally and align social media efforts with broader marketing and business goals
- Passion for the B2B tech industry and staying up-to-date with market trends and developments
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