Digital Marketing Executive

Digital Marketing Strategy:

• Develop, implement, and manage digital marketing campaigns that promote the company’s products or services.
• Plan and execute all digital marketing, including SEO/SEM, email marketing, social media marketing, content marketing, and display advertising campaigns.
• Identify trends and insights and optimize spend and performance based on data analysis.

Content Creation and Management:

• Create engaging and relevant content for the company’s website, blog, and social media platforms.
• Coordinate with the content team to develop and implement content marketing strategies.
• Ensure consistency in the brand’s voice and messaging across all digital channels.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

• Optimize website content, landing pages, and paid search copy for search engine optimization (SEO).
• Manage the company’s pay-per-click (PPC) campaigns, including Google Ads and Bing Ads.
• Analyze and report on the performance of SEO and SEM campaigns, and make data-driven decisions to improve results.

Social Media Marketing:

• Manage the company’s social media accounts, including content creation, scheduling, and interaction with followers.
• Develop and implement social media strategies to increase brand awareness and engagement.
• Monitor and analyze social media metrics to optimize performance.

Web Analytics and Reporting:

• Use web analytics tools such as Google Analytics to track and analyze website traffic, user behavior, and conversion rates.
• Prepare detailed reports on campaign performance, website traffic, and digital marketing ROI.
• Provide insights and recommendations based on data analysis to improve future campaigns.

Lead Generation and Conversion:

• Implement strategies to drive online traffic to the company’s website and increase lead generation.
• Optimize the company’s website and landing pages to improve user experience and conversion rates.
• Collaborate with the sales team to ensure seamless lead handover and follow-up.

Digital Advertising:

• Plan and manage online advertising campaigns, including display ads, video ads, and retargeting ads.
• Monitor ad performance and adjust strategies to meet campaign objectives.
• Manage budgets and allocate resources for digital advertising effectively.

Partnership and Collaboration:

• Collaborate with other departments, such as sales, content, and design teams, to ensure alignment of marketing efforts.
• Build and maintain relationships with external partners, such as influencers, media outlets, and agencies.

Education: Diploma / Bachelor’s Degree in Marketing, Multi-Media, Mass Communication, or any other field.

Experience: 0-4 years of experience or interest in digital marketing, with or without a proven track record also encourage to apply. Senior enjoy attractive remuneration.

Languages: Can speak in English, Bahasa Malaysia & Mandarin.

Skills:

• Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in web analytics tools (e.g., Google Analytics), RM software, and digital advertising platforms (e.g., Google Ads, Facebook Ads).
• Excellent communication, writing, and content creation skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.

Personal Attributes:

• Creative and innovative thinker.
• Detail-oriented with strong organizational skills.
• Ability to work independently and as part of a team.
• Passionate about digital marketing and staying up-to-date with industry trends.

• Salary: RM30,000 – 80,000 per annum
• Competitive salary with opportunities for commission, bonuses or incentives based on performance.
• Annual LEAVE
• EPF/SOCSO