Digital Marketing Coordinator

Salary undisclosed

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Job Responsibility

Conceptualize overall marketing strategy in line with product/event and company direction
Develop and implement product marketing strategic initiatives including process and framework around go-to-market, market segmentation, product launches and messaging
Monitor, analyse and evaluate market and brand trends, consumer behaviour and competitor activity to drive input for product strategy, roadmap, as well as marketing and sales enablement
Build on product messaging that sets new products apart from others in the market to give them a unique selling point
Communicate the vision and value of new products to the sales team and develop sales content that facilitate the selling process
Accountable for producing high quality creative content, product demos, videos, presentations, blogs, webinars, competitive analysis, whitepapers and thought leadership content
Work closely with content creator to ensure content is consistent with marketing direction
Championing the ecosystem, through building presence, community advocacy, programs, and partner relationship
Monitor and report weekly performance