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Senior Executive, Marketing
Salary undisclosed
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Job Description
Campaign Management
• Contribute to the ideation and strategic planning for each quarter’s new menu launch.
• Develop and execute comprehensive marketing strategies to maximize brand exposure and achieve sales objectives.
• Monitor and evaluate the performance of marketing initiatives, providing insights and recommendations for continuous improvement.
• Collaborate closely with internal stakeholders and regional teams to align marketing initiatives and ensure consistency across all channels.
• Coordinate with the marketing and design teams to create marketing collaterals
Partnership / Event
• Work with strategic partners for collaboration and co-branded marketing campaign
• Organize and plan marketing events, including pop ups, promotional events and community events.
CRM
• Plan and execute targeted email campaigns and personalized communications.
• Analyze CRM results to evaluate and optimize campaign effectiveness.
Requirement
• Bachelor’s degree holder with minimum 3 years of marketing/brand management experience, ideally from F&B, Lifestyle, Consumer Goods sector.
• Regional level experience is preferred.
• A metrics-driven marketing mind combined with a keen eye for creativity
• Ability to interpret data effectively and use insights to drive marketing decisions.
• Proficiency in English with strong written and verbal communication skills.
• Ability to quickly adapt to changing business needs
• Resourceful self-starter, with a can-do attitude that thrives in a fast-paced environment.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
Campaign Management
• Contribute to the ideation and strategic planning for each quarter’s new menu launch.
• Develop and execute comprehensive marketing strategies to maximize brand exposure and achieve sales objectives.
• Monitor and evaluate the performance of marketing initiatives, providing insights and recommendations for continuous improvement.
• Collaborate closely with internal stakeholders and regional teams to align marketing initiatives and ensure consistency across all channels.
• Coordinate with the marketing and design teams to create marketing collaterals
Partnership / Event
• Work with strategic partners for collaboration and co-branded marketing campaign
• Organize and plan marketing events, including pop ups, promotional events and community events.
CRM
• Plan and execute targeted email campaigns and personalized communications.
• Analyze CRM results to evaluate and optimize campaign effectiveness.
Requirement
• Bachelor’s degree holder with minimum 3 years of marketing/brand management experience, ideally from F&B, Lifestyle, Consumer Goods sector.
• Regional level experience is preferred.
• A metrics-driven marketing mind combined with a keen eye for creativity
• Ability to interpret data effectively and use insights to drive marketing decisions.
• Proficiency in English with strong written and verbal communication skills.
• Ability to quickly adapt to changing business needs
• Resourceful self-starter, with a can-do attitude that thrives in a fast-paced environment.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
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