Marketing Intern

PR & CRM

• Work hand in hand with Assistant Marketing Manager on the seeding strategy to influencers and medias to increase Guerlain's awareness
• Share all PR related materials with PR agency in a timely manner and ensure that the information are well disseminated
• To vet through an adapted press release from PR agency to ensure brand image is consistent with HQ guidelines
• Assist Trade Marketing Executive in the organisation of PR Event to celebrate new product launches
• Assist Trade Marketing Executive in the organisation of Masterclass to develop customer loyalty and brand love
  
  
  

RETAIL

• Ensure new product launches information are well disseminated to the retail team
• Prepare deck including all information related to new launch/ competitors report by weekly o Inventory/ stock receive / fulfillment tracker and updates
• Provide performance analysis including quantitative and qualitative comments (campaign/new launch etc.)
• Visit the market regularly to ensure new product launches are well implemented and share pictures with the team
• Take pictures of Guerlain counter as well as competitor activities and update on the share drive o Support Retail Manager in ad-hoc sales duties such as business presentation, sales analysis etc
  
  
  

E-RETAIL - SEPHORA

• Responsible for new Product Listings and ensuring all information are submitted in due time
• Brand Banners{{:}} responsible for updating banners according to product launches
• Online Stocks Level Monitor{{:}} review on a weekly basis and alert
  
  
  

VISUAL MERCHANDISING

• Post-installation{{:}} Visit counter to ensure all changes are reflected accurately and take photos and ensure pristine merchandising execution
• Support Trade Marketing Executive to update merchandising POSM / planograms and review tester display in the stores according to merchandising team's directions
  
  
  

REGIONAL REPORTING

• Responsible to compile the top news in terms of brand activations (KOL/PR/CRM/Trade/Promotions) on social media/in-store in a neat and insightful manner and ensure submission on time
  
  
  

Requirements

• Min 5 months internship program
• Team player with effective interpersonal and communication skills
• Exceptional problem-solving ability. Logical reasoning, creative thinking, comfort with numbers, and the ability to untangle complex issues.
• Strong passion, ability to adapt and cope in a fast pace, challenging work hours and environment
• Fluent verbal and written English
  
  
  

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