Digital Marketing Specialist

As a Digital Marketer, you will be the key person to execute the overall digital marketing activities and campaigns on our social media & website platforms. Your main responsibilities include creating campaigns to increase brand awareness, site traffic and sales.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to drive online traffic to website and social media accounts.
• Analyse market trends, customer behaviour, and competitor activities to identify opportunities for growth.
• Possess advanced proficiency in Shopify platform management to optimize the Shopify website for an enhanced user experience and improved conversion rates.
• Conduct keyword research and implement SEO strategies to improve website visibility and search engine rankings.
• Monitor and analyse website performance using tools like Google Analytics and implement necessary changes for optimization.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and Instagram.
• Develop and execute strategies to maximize ROAS and reach target audiences.
• Design and execute email marketing campaigns to nurture leads, retain customers, and drive sales.
• Create compelling and engaging content for digital channels, including social media, email campaigns, and the company website.
• IT knowledge is preferrable to provide technical support regarding cPanel-related issues, manage regular backup procedures and maintain disaster recovery plans to minimize downtime in the event of server failures.

Qualifications & Requirements:

• Proven experience as a Digital Marketer with a focus on CMS platforms.
• Understanding of e-commerce trends, digital marketing channels, and customer acquisition strategies.
• Proficiency in Shopify platform customization, including themes, apps, and integrations.
• Experience with SEO, SEM, email marketing, and social media management.
• Excellent knowledge of Facebook, Instagram, and other social media best practices.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.
• Familiarity with design software is preferred (Adobe Illustrator, Photoshop, Premiere Pro, etc)
• This is a fully on-site position in Bukit Jalil.