Social Media & PR Executive, Retail Mall
Salary undisclosed
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Reporting to the Marketing Manager, we are looking for a dynamic Social Media & PR Executive to join our team, contributing to the growth and visibility of our new retail malls in Putrajaya.
Key Responsibilities:- Coordinate and execute strategic social media plans and strategies to enhance the online presence and brand image of the malls.
- Create engaging and shareable content across various social media platforms, ensuring alignment with brand guidelines.
- Manage social media accounts for the retail malls, monitor trends, and interact with our audience to build a vibrant online community (community management).
- Plan and execute PR campaigns to promote the achievements, projects, and industry leadership of the new retail malls.
- Foster relationships with media outlets, influencers, and stakeholders to secure media & influencer coverage and partnerships.
- Prepare press releases, articles, and other PR materials to communicate key messages effectively for the new retail malls.
- Analyse social media and PR performance for the new retail malls, providing insights and recommendations for continuous improvement.
- Collaborate with internal teams, reporting to the Marketing Manager, to ensure consistent brand messaging across all communication channels.
- Stay updated on industry trends, news, and social media advancements to implement innovative strategies.
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
- Have a minimum of 2 to 4 years proven experience in managing social media accounts and executing successful PR campaigns.
- Strong understanding of social media trends, algorithms, and analytics.
- Excellent written and verbal communication skills in English and Bahasa Malaysia.
- Creativity and proficiency in content management and creation platforms.
- Analytical mindset with a focus on data-driven decision-making.
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