Social Media Specialist (Copywriter)

Full Time, onsite
ZUS Coffee
Subang Jaya, Malaysia

Salary undisclosed

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Position Responsibilities

Assist in planning and organizing social calendar, campaign storyline, big idea, content angles for social media posts with a clear map of key target audiences
Plan, craft, develop, publish, and evaluate crafted content on all social media platforms (FB, IG, IG Stories, Twitter & Tiktok) to grow an audience, build brand awareness, enhance community engagement, and ultimately boost sales.
Write compelling and persuasive ad copy in both English and Malays for various digital platforms, including Google Ads, Facebook Ads, and other paid media channels.
Identify customers’ needs and gaps in previous content and recommend new topics.
Manage event coverage - document event activities for the usage of owned and paid channels.
Monitor social media comments and liaise with the Customer Service Team to address any issues or required improvements.
Produce well-researched marketing assets and content for inbound and outbound campaigns.
Develop ideas, edit, publish and share content for online giveaways, contests, and promotions.
Communicate and cooperate with other departments for content production and to ensure consistency.
Communicate campaigns/ promotions to the relevant stakeholders on a regular basis.
Handle marketing campaigns & promotions with ZUS App Backend System as well as the setup of promotional activities.
Analyze data, activities, follower responses and produce weekly, monthly and quarterly reports using social listening platform data and insights.
Adhere to the established KRs and perform other related duties as assigned by superior/ management.

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Qualifications & Experience

Must possess at least a Diploma/ Degree in Marketing or other related disciplines.
Proven at least 2 years work experience as a Social Media Content Writer (F&B, startup, fashion, advertising / creative agency background preferred)
Excellent understanding of social media management and strategies.
Outstanding in content writing skill in English and Malay; no grammatical errors and have proper sentence structure. Able to read and write in English and Malay.
Ability to work independently with little or no daily supervision.
A valuable team player with strong interpersonal skills and the ability to communicate effectively.
Ability to work on multiple projects with different objectives simultaneously.
Good time management skills, including prioritizing, scheduling, and adapting as necessary.
Confident, proactive, able to work under pressure and meet tight deadlines.
Possess own transport.