Digital Marketing

Develop and Implement Digital Marketing Strategies:

• Create and execute comprehensive digital marketing strategies to meet the company’s business objectives.
• Identify target audiences and determine the best digital channels to reach them.

  Manage Online Advertising Campaigns:

  • Plan, create, and manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Tiktok and Instagram.
  • Monitor and optimize campaign performance to maximize ROI.

    SEO/SEM Management:

    • Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine rankings.
    • Manage SEM campaigns to drive traffic and increase visibility.

      Content Creation and Management:

      • Develop and manage content for digital platforms, including websites, blogs, social media, and email campaigns.
      • Ensure content is aligned with brand messaging and optimized for SEO.

        Social Media Management:

        • Create, schedule, and monitor social media content across various platforms.
        • Engage with the audience, respond to comments and messages, and grow the company’s social media presence.

          Email Marketing:

          • Design and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows.
          • Analyze email performance and optimize content for better engagement.

            Analytics and Reporting:

            • Monitor and analyze the performance of all digital marketing activities using tools like Google Analytics.
            • Generate reports on key metrics, such as traffic, conversion rates, and ROI, and provide insights to improve strategies.

              Website Management:

              • Maintain and update the company website, ensuring IT is user-friendly, optimized for SEO, and aligned with marketing campaigns.
              • Collaborate with web developers and designers to enhance website functionality and user experience.

                Collaborate with Internal Teams:

                • Work closely with other departments, such as sales, design, and product development, to ensure cohesive marketing efforts.
                • Coordinate with external agencies and vendors when necessary.

                  Stay Updated on Digital Marketing Trends:

                  • Continuously research and keep up with the latest trends, tools, and best practices in digital marketing.
                  • Experiment with new marketing techniques to improve campaign effectiveness.

                    Manage Digital Marketing Budget:

                    • Allocate and manage the digital marketing budget effectively, ensuring that funds are spent efficiently to achieve maximum impact.
                    • Track and report on the financial performance of marketing campaigns.

                      Customer Engagement and Retention:

                      • Develop strategies to engage and retain customers through personalized marketing efforts.
                      • Monitor customer feedback and use insights to improve digital marketing initiatives.

Educational Background:

• Diploma in Marketing, Communications, Digital Media, or a related field.

  Experience:

  • Proven experience in digital marketing or a similar role (usually 1- 3 years).
  • Experience managing PPC campaigns across various platforms (Google Ads, Facebook Ads, Instagram, etc.).
  • Hands-on experience with SEO/SEM practices.
  • Proven track record of successful digital marketing campaigns.

    Technical Skills:

    • Proficiency in digital marketing tools and platforms, such as Google Analytics, SEMrush, Ahrefs, and RM systems.
    • Strong understanding of content management systems (CMS) like WordPress.
    • Familiarity with email marketing tools and automation platforms.
    • Basic HTML/CSS knowledge is a plus.
    • Proficient in using social media platforms for business, including but not limited to Facebook, Instagram and Tiktok.

      Analytical Skills:

      • Ability to analyze data and metrics to measure and optimize marketing campaigns.
      • Strong understanding of Google Analytics and other web analytics tools.
      • Experience in A/B testing and conversion rate optimization.

        Creative Skills:

        • Strong writing and content creation skills.
        • Ability to create engaging multimedia content (graphic design, video editing) is a plus.
        • Experience with Adobe Creative Suite (Photoshop, Illustrator) or similar tools is desirable.

          Communication Skills:

          • Excellent verbal and written communication skills.
          • Ability to collaborate effectively with team members and other departments.

            Project Management:

            • Strong organizational skills with the ability to manage multiple projects simultaneously.
            • Ability to meet deadlines and work under pressure.

              Knowledge of Current Trends:

              • Up-to-date with the latest trends and best practices in digital marketing and technology.
              • Understanding of customer behavior and trends across digital platforms.

                Other Requirements:

                • Strong problem-solving skills and a creative mindset.
                • Ability to work independently and take initiative.
                • High level of attention to detail.
                • Willingness to continuously learn and adapt to new technologies.

Competitive Salary and Bonuses:

• Attractive salary packages based on experience and skills.
• Performance bonuses linked to marketing achievements and company criteria.

  Professional Development Opportunities:

  • Funding for courses and training in digital marketing, SEO, SEM, social media, and emerging technologies.
  • Opportunities to attend industry seminars, workshops, and conferences.

    Career Advancement:

    • Opportunities for promotion based on performance and experience.
    • Clear career progression paths with mentorship from experienced managers.

      Dynamic Work Environment:

      • Work within a creative and innovative team with a supportive culture.
      • Engage in challenging and diverse projects.

        Leave and Time Off:

        • Adequate annual leave and recognized public holidays.

          Employee Discounts and Perks:

          • Discounts on company products or services.