Digital Media Coordinator

Job Title- Digital Media Coordinator

Work Location- Petaling Jaya, Selangor

Job Type- Contract

Digital Media (Ecommerce focused) & Social Media Coordinator

Responsibilities:

Performance Media Management:

1. Assist in the planning and implementing digital media campaigns across various channels including retailer’s search engines, social media, affiliate marketing, and not limited to CRM marketing
2. Coordinate with external agencies or partners on campaign briefs and own the timely execution of a campaign across multiple platforms.
3. Monitor campaign performance and provide support in optimizing strategies to meet KPIs and ROAS targets.

Content Support:

1. Assist in the development and execution of social media strategies, including monthly content planning, copywriting, UTM link generation and maintenance.
2. Coordinate with external agencies in creating and curating content that aligns with the brand voice tailored and appeals to the target audience.
3. Collaborate with creative team to help produce engaging ad content and ecommerce campaign banners tailored for each platform

Data Analysis:

1. Support the collection and analysis of campaign performance data.
2. Assist in generating reports and providing insights for campaign improvements.

Learning and Development:

1. Stay updated with the latest trends and best practices in digital marketing, e-commerce and social commerce.
2. Participate in training sessions and workshops to enhance skills and knowledge.

Qualifications:

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Skills:

1. Basic understanding of digital marketing principles and e-commerce.
2. Familiarity with social media platforms, especially Lazada, Shopee, and TikTok.
3. Detail-oriented with excellent organizational and project management skills.
4. Proficiency in Microsoft Office (Word, Excel, PowerPoint) for creating reports, presentations, and data analysis.
5. Creative thinking and problem-solving abilities.