Senior Brand Manager
Salary undisclosed
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Location: Petaling Jaya, Malaysia
Company: Nestlé Malaysia
Full-time
Bachelor’s Degree
8+ years of experience
Position Summary
As a Senior Brand Manager, you are to delight target consumers, build strong brands and generate strong brand building results.
A day in the life of a Senior Brand Manager
Company: Nestlé Malaysia
Full-time
Bachelor’s Degree
8+ years of experience
Position Summary
As a Senior Brand Manager, you are to delight target consumers, build strong brands and generate strong brand building results.
A day in the life of a Senior Brand Manager
- Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands.
- Develops Brand Essence (developed or applied from SBU / GMB).
- Delivers tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to 60/40.
- In collaboration with CCSD, understand shopping behaviors and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers.
- Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers.
- Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands.
- Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the MBS.
- Understands business impact and prioritizes PFME and TTS investment of her/his brands.
- Responsible for the development of OBIs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences.
- Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
- Demonstrate leadership and facilitate development of his/her team
- Education: Bachelor’s degree in marketing, Sales, Business or equivalent.
- Experience: 5 years in marketing and 2 years in other function ideally in Sales at Nestlé or equivalent FMCG.
- Experience in leading and managing cross functional teams
- Experience in at least 1 product launch from ideation to launch
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