Digital Marketing Executive
Salary undisclosed
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- Develop and Implement Strategies: Create and execute digital marketing strategies across multiple channels, including social media, email, content marketing, SEO, and PPC.
- Content Creation: Develop engaging and high-quality content for various platforms (blogs, social media, website, email campaigns).
- SEO Optimization: Optimize website content, landing pages, and paid search copy to improve search engine rankings and drive organic traffic.
- Social Media Management: Manage and grow social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
- Email Marketing: Design and execute email marketing campaigns to nurture leads, engage customers, and promote products/services.
- Paid Advertising: Plan and manage pay-per-click (PPC) campaigns, including Google Ads and social media ads, to drive targeted traffic and conversions.
- Analytics and Reporting: Track, analyze, and report on campaign performance using tools like Google Analytics, HubSpot, etc., and adjust strategies as necessary.
- Budget Management: Manage digital marketing budgets and optimize spending to maximize ROI.
- Market Research: Conduct research to identify trends and insights for optimizing digital marketing strategies.
- Collaboration: Work closely with the sales team, designers, and content creators to ensure cohesive branding and messaging.
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: 2-5 years of experience in digital marketing or a related field.
- Skills:
- Strong understanding of SEO, SEM, and PPC strategies.
- Proficiency in digital marketing tools like Google Analytics, Google Ads, HubSpot, SEMrush, etc.
- Experience with social media platforms and management tools (e.g., Hootsuite).
- Excellent writing, editing, and communication skills.
- Ability to analyze data and present insights clearly.
- Creative thinking and problem-solving skills.
- Time management and ability to handle multiple projects.
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