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The Senior e-Commerce Manager at YoloFoods is tasked with overseeing the company’s eCommerce platform and driving online growth through strategic management of digital channels, optimizing customer experience, and enhancing sales. As a key player in the digital marketing and sales operations, this role requires a data-driven approach to performance, ensuring that YoloFoods remains competitive and efficient in the digital space. The role reports directly to the Chief Marketing Officer.
KEY RESPONSIBILITIES:
Campaign, Website Management, & Optimization:
- Oversee daily operations of the website, ensuring optimal functionality, seamless user experience, and high conversion rates.
- Continuously improve site layout, speed, and ensure mobile optimization, impacting sales and customer satisfaction.
- Develop and execute integrated marketing campaigns that align with brand strategy and business objectives.
- Develop & manage voucher codes, seasonal campaigns, and promotions to drive sales growth.
- Collaborate with the marketing team to design engaging promotional strategies that align with the brand’s overall objectives.
Digital Marketing, Performance Tracking & Reporting:
- Lead digital marketing strategies across Meta/Google Ads, driving traffic, conversions, and improving ROAS.
- Plan and execute all communications and media actions across all channels, including online, social media, and influencer marketing. Support the development and messaging of the brand narrative.
- Analyze key performance metrics including Customer Acquisition Cost (CAC), Average Order Value (AOV), Gross Merchandise Value (GMV), and customer retention, providing detailed weekly reports.
- Track and report on digital marketing performance metrics, including customer traffic, conversion rates, customer lifetime value (LTV), and overall sales performance.
- Use website heat maps, analytics tools, and CRM data to optimize customer journey flows and user retention.
- Oversee eCommerce sales dashboards, and lead making adjustments to campaigns based on real-time data insights.
- Oversee the budget for advertising and promotional items, ensuring cost-effective strategies.
- Conduct competitor and customer insights analysis to inform strategic decisions.
Affiliate Marketing:
- Lead and manage YoloFoods' affiliate marketing program, identifying key partners to drive revenue and brand awareness.
- Build strong relationships with affiliate and partner networks, ensuring clear communication and maximizing performance.
Team & Vendor Management:
- Lead to ensure smooth execution of campaigns and eCommerce strategies.
- Coordinate with external vendors and agencies, including creative designers, to ensure all marketing deliverables are aligned with YoloFoods’ brand identity.
- Liaise with external development teams to execute the tech roadmap, managing updates, features, and any required fixes to enhance the customer experience.
CRM & Retention:
- Manage the CRM tools to ensure personalized customer journeys and communications, driving retention and long-term customer loyalty.
- Develop strategies to enhance customer retention, ensuring a smooth customer lifecycle experience from acquisition to repeat purchases.
REQUIREMENT:
- Expertise in Shopify; experience with Magento is highly desired.
- Strong knowledge of Google Analytics, Facebook Ads Manager, and digital marketing platforms.
- Experience in managing tech roadmaps, marketing metrics, and KPI analysis.
- Preferred experience in affiliate marketing and partnership management.
- Ability to lead internal teams and collaborate with external vendors.
QUALIFICATION:
- Bachelor’s degree in Marketing, Business, or related field. MBA preferred.
- 8+ years of experience in eCommerce, digital marketing, or a related field.
- Excellent communication skills and ability to translate data into actionable strategies.
- Experience managing multi-channel digital marketing strategies and a proven track record of driving online growth.
- Strong analytical skills, able to identify and capitalize on opportunities for business growth.
YoloFoods is a purpose-driven, vibrant, and exciting place to work where next gen innovation is at the core of everything we do. We transform lives every day by helping consumers lead healthier lives while they rediscover themselves. If you thrive in a fast-paced
