Marketing Internship (6-months)

EVENT

• Assist Assistant Marketing Manager in the organisation of local events (In-store activation/ trade/ pr/ OOH) to celebrate new product launches, develop customer loyalty and brand love.
• Working closely with Assistant Marketing Manager to source vendors, source venues, manage logistics, budget, timeline, and other details (i.e. transportation and F&B) to create 360 successful events for clients.
• Coordinate and communicate closely with internal team, ground staffs and vendors in a pro-active manner to ensure that everyone is clear with their roles and responsibilities leading up to the event.
• Overseeing and ensuring D-0 of event runs smoothly and manage issues promptly when arise.

RETAIL

• Ensure new product launches information are well disseminated to the retail team.
• Prepare deck including all information related to new launch / competitors report by weekly.
• Visit the market regularly to ensure new product launches are well implemented and share pictures with the team.
• Take pictures of Guerlain counter as well as competitor activities and update on the share drive.

VISUAL MERCHANDISING

• Responsible for preparing a visual update brief to the supplier and ensuring visuals are updated on time and according to the marketing plan.
• Post-installation: Visit the counter to ensure all changes are reflected accurately, take photos, and ensure pristine merchandising execution.
• Support Assistant Marketing Manager to update merchandising POSM / planograms and review tester display in the stores according to Guerlain’s directions.

PR & CRM

• Work hand in hand with Assistant Marketing Manager on the seeding AOG to influencers and media based on launch calendar.
• Share all PR-related materials with PR agency on time and ensure that the information is well disseminated (localized press release by agency, assets or loan items for shooting from time-to-time).
• Manage the automated and tactical email campaigns, including managing specific EDM platforms, drafting briefs for artwork with external agencies with minimal to zero revision.
• Ensure deliverables are met to send out EDM on time to the relevant database based on CRM and launches calendar.
• Update key performances with metrics i.e. Open rates, CTR, Conversion Rates, and other KPI (GWP Tracker) for the month.

REGIONAL REPORTING

• Monthly Report ie: CRM scorecard, post-activation report (Excluding PR), competitor report.
• Responsible to compile the top news in terms of brand activations (KOL/PR/CRM/Trade/Promotions) on social media/in-store in a neat and insightful manner and ensure submission on time.