Region Overseas Audience Targeting Lead

Meet team x @ OMD

team x is Omnicom’s integrated worldwide agency team for Mercedes-Benz and we’re on a mission – to make ‘The best or nothing’ a reality for Mercedes-Benz and its customers.

team x is committed to, delivering the most desirable, integrated experiences for new and existing customers through the most progressive combination of luxury marketing, creativity, intelligent planning, data and technology.

team x brings together best-in-class talent across Mercedes-Benz’s customer journey with expertise in Media and CRM, Brand and Performance Creative, Web Personalization and Content Automation, Public Relations and Events, Organic / Paid Social and Sponsorship – to fuel the world’s most valuable luxury car maker as it shifts gears to lead the industry in electric mobility of the future and build the world’s most desirable cars.

In your role you will have unparalleled opportunities to be part of and learn from the widest possible group of people all working with that one single Ambition.

At team x we are committed to fostering a culture where people feel seen, respected and valued. We believe in an inclusive and diverse workplace and do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, marital or disability status. Feel free to leave out your picture, age, or marital status from your application and inform us of any accommodations you may need throughout the hiring process.

We are looking for the best talent in the industry to join us and help shape the future of the agency model and the one of the world’s most iconic and recognized brands.

And the Mercedes-Benz Clients are great to work with.

Key Responsibilities:

• Develop and execute a comprehensive audience data strategy aligned with Mercedes-Benz’s overall business objectives and brand positioning, ensuring data privacy compliance.
• Lead the development and implementation of a regional audience strategy to identify, acquire, and engage target audiences across multiple platforms.
• Collaborate with cross-functional teams to leverage first, second, and third-party data to optimize audience segmentation, targeting, and personalization.
• Stay at the forefront of data and technology advancements, evaluating and implementing new solutions to enhance audience targeting and campaign performance.
• Measure and optimize campaign performance against key performance indicators (KPIs) to drive ROI and identify improvement opportunities.
• Collaborate with Mercedes-Benz Data and Website Teams to drive data growth initiatives and explore value exchange mechanisms for additional first-party data collection.
• Act as an AdTech expert within the media teams, supporting business use cases and providing regular updates on industry trends.
• Ensure accurate audience segmentation and activation from the CDP across Mercedes-Benz Paid Media Performance.
• Future-proof Mercedes-Benz advertising technology stack and data strategy against industry and regulatory changes (e.g., consumer privacy, cookieless future).
• Create robust business proposals demonstrating the potential value of new technologies and audience solutions.
• Collaborate and support the relationship with our Brand Safety partner Double Verify.
• Extensively document marketing vendor tagging and contribute to cross-team process improvement across Mercedes Benz.

Personal Skills

• Strong leadership, communication, and interpersonal skills to collaborate effectively with cross-functional teams.
• Excellent analytical, problem-solving, and decision-making abilities to navigate complex data landscapes.
• Ability to translate technical concepts into clear and understandable language for non-technical stakeholders.
• Entrepreneurial mindset with a passion for innovation and driving results.
• Strong project management and organizational skills to manage multiple projects simultaneously.

What You’ll Bring

• 10+ years of experience in technical digital marketing roles with a proven track record in audience development and data-driven campaign optimization.
• Deep understanding of the digital ecosystem, including Ad Servers, DMPs, CDPs, analytics, tagging, and digital marketing buying tools.
• Extensive experience with first-party data activation and testing alternative digital technologies (e.g., Clean Rooms, UUIDs, cohort-based targeting).
• Strong knowledge of data privacy regulations (e.g., GDPR, CCPA) and their impact on audience targeting and measurement.
• Proven ability to create and drive business cases through effective stakeholder management.
• Commercial mindset – able to create and drive business cases through stakeholders within the business.
• Strong ability to translate technical concepts to non-technical audience.

LASTLY, BUT IMPORTANTLY…

What we need from you: Jump in. Find problems. Fix them. Build relationships. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality. What do you need from us? As an inclusive and flexible employer, we understand that everyone has unique requirements and needs. So please let us know what we can do to help, should you require adjustments to the process or have specific needs within the role.