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Jobs or company...

Analyst – Buying Performance Accountability & Analytics (APAC)

Salary undisclosed

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Who we are:

MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.

MAGNA harnesses the aggregate power of all IPG media investments to created leverage in the market, negotiate preferred pricing and secure premium inventory to drive maximum value for our clients. The MAGNA Investment and Innovation teams architect go to market investment strategies across all channels including linear television, print, digital, and programmatic on behalf of IPG clients. We focus on the use of emerging media opportunities, as well as data and technology enabled solutions to drive optimal client performance and business results.

MAGNA Intelligence has set the industry standard for more than 60 years by predicting the future of media value. The MAGNA Intelligence team produces more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.

The Role:

Reporting to the Regional Director / Associate Director, MAGNA – Asia Pacific, the role is to support and manage the regional buying performance accountability & analytics function for our key global/regional clients to ensure all buying commitments are met.

The candidate will be expected to analyze the investment data and co-ordinate with local MAGNA teams, account/planning teams covering all Asia Pacific markets. The person will be based at IPG Mediabrands office in Malaysia.

This role presents an opportunity to get international exposure across 14 countries in Asia-Pacific region, working on big blue-chip global brands and a potential to grow into various roles within IPG APAC network.

Key Responsibilities:

Regional buying performance accountability (Regular)

  • Responsible for supporting client buying performance accountability function across key regional & global clients which involves helping core client teams in local markets to achieve their buying targets.
  • This includes understanding of buying performance targets, auditor aligned evaluation methodologies, tracking the performance vs. commitments regularly.
  • Working with media auditors as part of the media auditing process (as applicable)
  • Run projects & evaluations on internal tracking systems / tools
  • Create & report the results to line manager / unit head (as required)
  • Work on investment data and create benchmarks / learnings to support on decision making

Who you are:

Qualifications & Work Experience:

Around 1-3 years of experience in an international media agency in planning or planning led buying function & optimization, or in media trading function, or in a media auditing company

Experience across digital & traditional media planning/buying is essential

Good data analysis & visualization skills

Capable of working on extensive data sets in MS Excel

Prior experience in Buying/Trading would be an added advantage

Technical Knowledge:

  • Intermediate / Basic media planning / buying skills across Digital / Offline
  • Knowledge on digital campaign optimization and buying metric details across Meta / Google / Programmatic / X / TikTok etc.
  1. Previous experience of working on Self Service Ad manager platforms (Google/Meta/Programmatic) would be preferable

Working knowledge of Microsoft Office suite (especially Excel)

Soft Skills:

  • Patience & diligence
  • Accountable and results driven
  • Analytical mind-set with excellent attention to detail
  • Good communications skills (English)
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