TikTok Shop - Platform Campaign Planning & Operation (Malaysia)
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About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
Role & Responsibility:
1) Conceptualise end-to-end campaigns with the objective of driving platform growth and establishing top-of-mind awareness for both end users and sellers / creators via :
- Ensure seamless campaign execution through high-quality stakeholder management, maintaining clear communication during campaign kick-off, real-time updates, and post-campaign analysis
- Identify key selling points tailored to campaign scale (e.g., Double Digit, Payday Sale, Mid-month campaign) aligned with local shopping trends
- Ensure all necessary resources (creative assets, budget, app resource) are secured with strong record management
- Identify exclusive deals and offers to improve engagement and campaign Gross Merchandise Value based on past campaign data
- Monitor campaign performance in real-time and make reactive strategy adjustments as needed
- Coordinate and conduct post-mortem campaign analysis
2) Collaborate with marketing teams to enhance campaign awareness through engaging content tailored for in-app and out-of-app platform users.
- End Users : Define overarching campaign messaging to maintain consistency across all content and messaging
- Sellers & Creators: Highlight benefits for sellers and creators to engage their respective audiences effectively
- Support any additional marketing initiatives as required
3) Implement innovations and continuously improve campaign performance and processes for future campaigns betterment based on insights and feedback gathered
Qualifications
Minimum Qualifications
- 3-5 years of experience in e-commerce specializing in livestreams
- Strong organizational and project management skills for efficient and effective campaign execution with the given KPI
Preferred Qualifications
- Agile and able to work well under pressure, handling ad hoc assignments and tight deadlines without compromising output quality
- Curious and knowledgeable on e-commerce landscape and prominent social or e-commerce platforms. Understands and embraces new trends with a wide range of interests, and is sensitive to hot topics and news hotspots
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
Role & Responsibility:
1) Conceptualise end-to-end campaigns with the objective of driving platform growth and establishing top-of-mind awareness for both end users and sellers / creators via :
- Ensure seamless campaign execution through high-quality stakeholder management, maintaining clear communication during campaign kick-off, real-time updates, and post-campaign analysis
- Identify key selling points tailored to campaign scale (e.g., Double Digit, Payday Sale, Mid-month campaign) aligned with local shopping trends
- Ensure all necessary resources (creative assets, budget, app resource) are secured with strong record management
- Identify exclusive deals and offers to improve engagement and campaign Gross Merchandise Value based on past campaign data
- Monitor campaign performance in real-time and make reactive strategy adjustments as needed
- Coordinate and conduct post-mortem campaign analysis
2) Collaborate with marketing teams to enhance campaign awareness through engaging content tailored for in-app and out-of-app platform users.
- End Users : Define overarching campaign messaging to maintain consistency across all content and messaging
- Sellers & Creators: Highlight benefits for sellers and creators to engage their respective audiences effectively
- Support any additional marketing initiatives as required
3) Implement innovations and continuously improve campaign performance and processes for future campaigns betterment based on insights and feedback gathered
Qualifications
Minimum Qualifications
- 3-5 years of experience in e-commerce specializing in livestreams
- Strong organizational and project management skills for efficient and effective campaign execution with the given KPI
Preferred Qualifications
- Agile and able to work well under pressure, handling ad hoc assignments and tight deadlines without compromising output quality
- Curious and knowledgeable on e-commerce landscape and prominent social or e-commerce platforms. Understands and embraces new trends with a wide range of interests, and is sensitive to hot topics and news hotspots
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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