Revenue Analyst

Job Summary – (Role Summary)

· Assisting the Director of Revenue to maximize all revenues to and for the Hotel, including but not limited to Room, Banquet/Catering and F&B Revenues. Prepare reports and analysis to support cross functional decision making of all revenue generating departments including Sales and Marketing, Rooms, Catering and Food and Beverage departments. Manage all aspects of competitor intelligence; pricing; management of room inventory, and/or the yield hurdle points; distribution channels, market segment mix; acceptance/denial of major group bookings.

Essential Duties and Responsibilities – (Key Activities of the role)

· Using the tools provided (ie SBRP) and in compliance with the IHG standards, maintains, updates and shares information in the areas of a master calendar of external events, competitor rate intelligence, RevPar penetration (RGI), arrival and spending patterns of commercial accounts, denial reports, meeting space allocation, guest capture rates (with the F&B Mgr), Loyalty program penetration both overall and by account (and for bookers), system contribution and trends in rooms and non-rooms revenues by channel, segment and account.

· Monitor competitor pricing for all revenue generating departments, understands the dynamic of the local market and the demand generators, and recommends appropriate actions to the Revenue Room Taskforce in relation to the hotel’s pricing and market mix strategy.

· Prepare reports required for weekly rate/sell strategy (yield) meetings with General Manager, Director of Revenue & eCommerce, Director of Sales & Marketing, Reservations Manager, Front Office Manager, Catering Manager, Director of Finance, Director of Marketing.

· Participate in Revenue Room Meeting (which the GM chairs) and generates reports and analyses needed for these meetings, displaying key facts/trends etc., on the revenue room walls.

· Monitor demand periods for function space, rooms and catering through an analysis of historical data and current bookings. Responsible for tracking and analyzing of booking pace, group wash, cut off enforcement for groups as well as denied and regretted business.

· Manage use of revenue systems* on a daily basis. This includes the responsibility for any manipulation of the yield hurdle points and daily inventory balancing where appropriate. Where a yield management system is not installed this includes responsibility for opening or closing Holidex Plus.

· Responsible for ensuring compliance with the Lowest Internet Rate Guarantee and managing third party distributors in compliance with IHG standards and rules.

· Ensure compliance with all SBRP rules and standard processes and ensure forecast is uploaded by dateline.

· Provides technical support to Reservations and Front Office on up-selling and negotiating techniques.

· Champion all special projects relating to market research and operational optimization (resource planning, costing, Key Performance Indicators and etc.). *Revenue systems include the central reservations systems Holidex Plus, the yield mgmt system (HIRO /IDEAS) and portions of the Property management system).

· Working closely with the Group Coordinator to ensure inventory is balanced at all times.

Required Skills

· Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.

· Demonstrated knowledge of effective hotel pricing concepts, yield management optimization and selling strategies, and ability to determine which concepts to apply in given market conditions.

· Proficient in the use of Microsoft Office.

· Problem solving, analytical, reasoning, motivating, organizational and training abilities.

· Good writing skills

Qualifications

Bachelor’s degree in Hotel Administration or Business Administration