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Job Responsibilities:
Brand Strategy & Development:
- Lead brand activation plans across ATL (Above-the-Line) and BTL (Below-the-Line) channels.
- Develop and implement marketing campaigns aligned with brand strategy and business goals.
- Collaborate with internal teams and external partners for brand consistency and achieving objectives
Digital Marketing & Agency Management:
- Oversee creation and execution of digital campaigns, focusing on platforms like Facebook, Instagram, and TikTok.
- Monitor digital KPIs and adjust strategies to optimize performance and ROI.
- Ensure digital content aligns with brand direction and engages target audiences.
Point of Sale Development:
- Co-manage the development of Point of Sale Materials (POSM) with Trade Marketing, ensuring brand consistency.
- Support trade plan development and execution aligned with brand and business objectives.
- Consumer Insights & Market Analysis:
- Conduct market research to understand consumer behavior, market trends, and competitor activities.
- Use insights to inform brand communication strategies and identify growth opportunities.
Budget & Operational Management:
- Manage the Advertising & Promotion (A&P) budget for efficient resource allocation and ROI maximization.
- Ensure compliance with company policies, legal requirements, and regulatory standard
- Campaign Execution & Monitoring:
- Drive end-to-end campaign development and execution, ensuring timely delivery across all channels.
- Monitor and report on campaign performance, providing recommendations for improvement.
- Oversee follow-ups on brand-related activities, including product launches and trade initiatives
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 7-8 years of experience in brand marketing, with a strong background in both ATL and BTL activities, digital marketing, and stakeholder management.
- Proven ability to lead cross-functional teams and manage projects from concept to completion.
- Strong analytical skills with experience in market research and budget management.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
- Stakeholder Management
- Experience in the FMCG industry is preferred.
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