SENIOR EXECUTIVE, MARKETING COMMUNICATIONS (PAVILION BUKIT JALIL MALL)

Job description

Responsibilities:-

• Management of all official social media platforms of Pavilion Bukit Jalil.
• Management of e-direct mailers (EDM) for campaigns and internal communications.
• Management of content on all mall touch points, including signages and directories.
• Management of content on all print directories and brand collaterals.
• Development and refinement of marketing and branding goals for each campaign.
• Development of online and offline marketing collaterals for mall campaigns, including print, fulfilment and distribution.
• Implement effective campaign communications, working with relevant divisions to ensure successful execution.
• Implement new ideas and methods to improve contribution to the mall’s marketing goals and enhance the branding reputation of the mall.
• Develop an annual marketing communications plan that are aligned with the mall’s objectives.
• Ensure brand consistency in all online and offline collaterals based on approved brand guidelines.
• Ensure good budget management within the team and to deliver all marketing communications activities within the agreed budget.
• Conduct frequent market research to identify market requirements for current and future campaigns.
• Analyse potential partnerships with tenants or external parties to enhance communications outreach for the mall.
• Optimize working efficiencies with third party agencies in order to achieve best working results.
• Maintain good working relationships across the marketing department.
• Maintain frequent liaison with tenants of the mall to ensure they are getting full support on the mall’s marketing communications.

Requirements:-

• Degree in Marketing/Communications or equivalent
• At least 3 to 5 years of relevant working experience
• Good consumer and product awareness
• Creative thinker with the ability to present and pitch ideas effectively
• Excellent written and verbal communication skills – English and Bahasa Malaysia. Communication skills in Mandarin and / or Chinese dialects will be an added advantage
• Able to cope under pressure and work within tight deadlines especially where back-to-back campaigns are concerned