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The Agency
In a world where technology is constantly evolving, the definition of our digital creative agency is always in motion. Thats why we have an unwavering focus combining human-centric thinking with the best technology has to offer. In everything we do, our honest goal is to leave things better than the way we found it. Wed love to speak to you if you believe in digital, and are committed to doing work that can affect the future in a positive manner.
The Role
The Content Engineer will be responsible for populating, structuring, and optimising content for digital platforms, ensuring that it is discoverable, reusable, and adaptable across different contexts and devices. This role bridges the gap between content creation and technology, using structured content management systems and leveraging technologies such as XML, CMS platforms, and APIs to ensure seamless content delivery.
Key Responsibilities
Content structuring:
In a world where technology is constantly evolving, the definition of our digital creative agency is always in motion. Thats why we have an unwavering focus combining human-centric thinking with the best technology has to offer. In everything we do, our honest goal is to leave things better than the way we found it. Wed love to speak to you if you believe in digital, and are committed to doing work that can affect the future in a positive manner.
The Role
The Content Engineer will be responsible for populating, structuring, and optimising content for digital platforms, ensuring that it is discoverable, reusable, and adaptable across different contexts and devices. This role bridges the gap between content creation and technology, using structured content management systems and leveraging technologies such as XML, CMS platforms, and APIs to ensure seamless content delivery.
Key Responsibilities
Content structuring:
- Develop and implement content uploading strategies aligned with business goal and timeline management
- Conduct keyword research and competitor analysis to identify content opportunities.
- Optimise content for search engines (SEO) and user experience.
- Work with content management systems (CMS) to design workflows, content types, and templates.
- Implement structured content systems using tools like XML, Markdown, or JSON.
- Collaborate with developers to integrate content into web applications, ensuring content is API-ready.
- Manage content lifecycles, version control, and metadata tagging for enhanced searchability.
- Define and enforce best practices for content production, ensuring compliance with technical standards (e.g., SEO, accessibility).
- Coordinate with various teams (marketing, development, product) to ensure smooth
- content delivery across platforms.
- Identify opportunities for automating content workflows and processes using scripting languages or tools (e.g., Python, JavaScript).
- Optimize content for performance, including speed, accessibility, and SEO.
- Work closely with content creators (writers, designers, and subject matter experts) to ensure content is structured appropriately.
- Train non-technical staff on the use of content management systems and structured content approaches.
- Ensure smooth communication between content and technical teams
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