Digital Marketing & Performance Specialist

Main Responsibilities:

• Creating a detailed business analysis, outlining problems, opportunities and solutions for a business
• Budgeting, project planning, execution, monitoring and reporting
• Client servicing and stakeholder management
• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

The core skills of a Digital Marketing & Performance Specialist include:

• Experience working with senior decision makers;
• Experience in client and stakeholder management;
• Strong communication/interpersonal skills;
• Proven analytical background;
• Proficient in Google Analytics, Facebook Business Manager, Google Adwords, Google Workspace and Microsoft Office skills i.e. Powerpoint, Excel, Word;
• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels;
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience;
• Able to think positively and critically, using logical and analytical steps to problem solving; and
• Have great attention to detail and be able to work independently.