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We're an accounting software company with 27 years of software development experience. The company is 100% owned by Malaysian with its main business is to develop and provide high quality accounting software as well as other business applications to small and medium sized enterprises as well as some large organizations including multinational companies and public listed companies. As of today, we have been the preferred choices of most SMEs in Malaysia and its surrounding countries, are used by approximately 200,000 businesses and companies from various industries, with approximately 250 authorized dealers in the regions respectively.
Job Description
The Senior Marketing Executive will be responsible for developing, implementing, and optimizing marketing strategies to drive brand awareness, customer engagement, and generate quality sales growth. This role requires a strategic thinker with a strong background in marketing, excellent project management skills, and the ability to work collaboratively with cross-functional teams. Lead and mentor a small team of marketing professionals. Candidates with experience in fast-paced environments and regional marketing management are highly preferred.
Responsibilities:
Strategy Development and Execution:
- Develop and execute comprehensive marketing plans aligned with overall business objectives.
- Analyze results and identify potential gaps for growth.
- Provide actionable insights and recommendations based on data analysis.
- Set measurable goals and KPIs for marketing campaigns.
Regional Marketing:
- Develop and implement marketing strategies tailored to specific regions.
- Conduct market research to understand regional customer needs, preferences, and behaviors.
- Coordinate with regional offices and teams to ensure consistent brand messaging and execution.
Campaign Management:
- Plan and execute integrated marketing campaigns across various channels, including digital, social media, paid, events, and more.
- Monitor and optimize campaign performance to ensure maximum ROI.
- Collaborate with the creative team (content and design) to develop compelling marketing materials.
Digital Marketing:
- Develop and implement digital marketing strategies to enhance online presence and engagement.
- Work with specialists to utilize SEO, SEM, email marketing, and social media to drive traffic and conversions.
- Analyze digital performance metrics and optimize strategies accordingly.
Event Management:
- Lead the planning, organization, and execution of both online and offline events, including vendor management.
- Develop event strategies that align with marketing goals and drive brand awareness and customer engagement.
- Evaluate event success and gather feedback to inform future event strategies and improvements.
Content Creation:
- Oversee the creation of high-quality content for various marketing channels, including blogs, newsletters, social media, and more.
- Ensure content aligns with brand guidelines and resonates with target audiences.
Budget Management:
- Ensure cost-effective allocation of resources to achieve marketing goals.
- Track and report on budget performance and make necessary adjustments.
Others Duties:
- Contribute to the ongoing maintenance and creation of marketing materials.
- Ensure proper and organized documentation of projects and tasks.
- To undertake and perform ad-hoc projects and other duties as assigned.
Job Requirements
- Bachelor’s degree in Marketing, Business Administration, Marketing Communication, or a related field.
- Minimum of 4-5 years of experience in marketing, preferably in a fast-paced environment.
- Strong understanding of regional marketing and management.
- Excellent project management and organizational skills.
- Proficient in digital marketing, social media, and analytics tools.
- Exceptional communication and interpersonal skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Experience with budget management and financial acumen.
- Leadership and team management experience.
