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Jobs or company...

Senior Channel Sales Manager (Wines & Spirits) - HORECA

Salary undisclosed

Apply on

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About The Company

Radnstad is partnering with one of the leading wines & spirits organisations globally to search for a dynamic Senior Channel Sales Manager to manage the Modern On Trade and HORECA channels.

About The Job

This role offers great opportunities to develop, manage and execute channel strategies in the FMCG sector. The successful candidate will be responsible for planning, establishing and implmenting sales budgets.

Job Responsibilities
  • Develop, manage and execute the channel strategy, communicating the channel's vision and roadmap.
  • Plan, establish and implement the annual sales budget (AOP), quarterly forecasts (LEs) and strategies for Modern On-Trade & Retail channel to meet Company targets for growth, profitability and increase/sustain the company's market leadership in the competition landscape.
  • Drive best-in-class Modern On-Trade and HORECA Distribution Segmentation and Strategic Visibility execution excellence with the company's brand as primary focus through implementation of key programmes such Spiritual Home Acquisition, strategic collaboration with key accounts to continuous elevate the salience and brand equity at Trade.
  • Effectively negotiate outlet contracts with business partners with the aim to maximize investment ROI and optimise price support/selling cost budget.
  • Responsible for all people management aspects for Modern On-Trade and HORECA team (recruitment, performance management, people development)
  • Lead, coach, develop and drive a high performing, capable Modern On-Trade and HORECA team through strong leadership to achieve Commercial (sales and volume revenues, profit maximisation) and brand plans at Trade.

Job Requirements
  • At least 10 years B2B sales leadership or national key account management capacity in premium consumer goods segment, wine and spirits, F&B or hospitality segment with minimum 6 years people management and stakeholder management experience.
  • Understanding of the Modern On-Trade and HORECA dynamics of the wine and spirits landscape in Malaysia
  • Understanding of the luxury/prestige consumer goods market in Malaysia

If you are currently seeking for a new opportunity, click on "apply" to submit your application.
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