Marketing, Senior Executive (e-Commerce)
Salary undisclosed
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- Client Relationship Management: Serve as the main point of contact for key accounts, building strong, long-term relationships with brand stakeholders.
- Strategic Planning: Develop and implement tailored marketing and branding strategies to enhance brand awareness and achieve business goals.
- Campaign Management: Oversee the execution of marketing campaigns, including livestreaming events, product launches, and seasonal promotions.
- Advertising Optimization: Monitor, analyze, and optimize paid ad campaigns to ensure they are delivering maximum ROI.
- Livestream Management: Collaborate with the livestream team to optimize content, performance, and viewer engagement to drive sales.
- Revenue Growth: Identify and implement strategies to boost revenue through data-driven decision-making and market insights.
- Performance Tracking: Monitor KPIs for campaigns and client accounts, providing regular reports and insights to stakeholders.
- Collaboration: Work closely with internal teams including creative, production, and media buyers to ensure campaigns are executed smoothly and align with brand objectives.
- Market Research: Stay updated on industry trends, competitive activities, and consumer behavior to inform strategic recommendations.
- Experience: 3+ years of experience in marketing, account management, or a related field, preferably in a digital marketing agency.
- Knowledge: Strong understanding of digital marketing, livestreaming, and paid ad strategies, especially on platforms like TikTok.
- Communication: Excellent communication skills with a client-focused mindset.
- Project Management: Strong organizational and multitasking abilities to manage multiple accounts and campaigns simultaneously.
- Analytical: Ability to analyze marketing metrics and make data-driven decisions to improve performance.
- Problem-Solving: A proactive problem-solver with a keen eye for identifying opportunities for improvement.
- Team Player: Able to work collaboratively with various teams and clients to achieve common goals.
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