Social Media Content Executive

Full Time, onsite
ZUS Coffee
Subang Jaya, Malaysia

Salary undisclosed

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Position Responsibilities

Assist in planning and organizing the social calendar, campaign life cycle, and content angles for social media posts, ensuring alignment with both Malay and English-speaking target audiences.
Research, manage, communicate in planning social media content look and feel with the designers.
Plan, craft, develop, publish, and evaluate crafted content on all social media platforms (FB, IG, IG Stories, Twitter & TikTok) in both Malay and English to grow an audience, build brand awareness, and ultimately boost sales.
Identify customers’ needs and gaps in previous content and recommend new topics.
Manage event coverage - record content, take lifestyle shots crafting copies, and real-time publish.
Create engaging, original, and trendy videos that resonate with the platform’s audience. This includes conceptualizing, filming, and editing short-form video content.
Plan, direct, and be involved in livestream on emerging social media platforms.
Actively engage with followers through social media’s features like comments, duets, and challenges to increase audience interaction and grow an engaging social media community.
Identify and establish relationships with relevant KOLs and KOCs in the industry.
Develop and execute marketing campaigns involving KOLs/KOCs, tracking their effectiveness and ROI.
Negotiate contracts and manage the budget for collaborations with KOLs/KOCs.
Maintain strong, ongoing relationships with KOLs/KOCs for future collaborations.
Handle marketing campaigns & promotions with ZUS App Backend System as well as the setup of promotional activities.
Analyze data, activities, follower responses and produce weekly, monthly and quarterly reports using social listening platform data and insights.
Adhere to the established KRs and perform other related duties as assigned by superior/ management.

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Qualifications & Experience

Must possess at least a Diploma/ Degree in Marketing or other related disciplines.
Proven at least 1 year work experience as a Social Media Content (F&B, startup, fashion, advertising / creative / KOL management agency background preferred)
Excellent understanding of social media management and strategies.
Experience creating content specifically for TikTok, with a strong understanding of the platform’s audience and content styles for both Malay and English-speaking target audiences.
Proven track record of creating viral content, with a portfolio of successful videos.
Creative and original thinker, with the ability to produce content that stands out in the fast-paced environment.
Ability to work independently with little or no daily supervision.
A valuable team player with strong interpersonal skills and the ability to communicate effectively.
Ability to work on multiple projects with different objectives simultaneously.
Good time management skills, including prioritizing, scheduling, and adapting as necessary.
Confident, proactive, able to work under pressure and meet tight deadlines.
Possess own transport.