Senior Digital Marketing Executive
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Join a fast-growing company revolutionizing the dentistry and orthodontics industry as a Digital Marketing Executive (Senior). Utilize your marketing expertise to drive brand growth and elevate your career within a dynamic, innovative, and inclusive work culture.
About Our ClientOur client is a fast-growing multi-region company shaking the dentistry and orthodontics industry! They offer a super convenient and affordable alternative to traditional braces by incorporating advanced German technology in their scientific studies and aligner designs. They are aiming to be people’s reason to smile by making straight and healthy teeth accessible to everyone and providing top-notch service and experience to their clients.
Why you'll love working here:- Opportunities for Growth: They prioritize employee development, offering a range of training programs and opportunities for career advancement.
- Dynamic Work Culture: They foster a vibrant and collaborative work culture where diversity and inclusion are celebrated. Will work alongside talented professionals from diverse backgrounds, creativity, innovation, and teamwork.
- Opportunities for Innovation: They encouraged their team to think outside the box and bring their unique perspectives to the table, driving innovation and pushing boundaries in the marketing industry
As a Digital Marketing Executive (Senior), you will be responsible for managing and optimizing marketing campaigns across multiple social media platforms. This role involves developing and executing strategic marketing plans, overseeing branding and promotional activities, and analyzing campaign performance to drive continuous improvement.
Responsibilities- Campaigns Management: Develop and implement marketing campaigns across major social media platforms like Facebook, Instagram, Twitter, and LinkedIn, tailoring content to engage specific audience segments. Monitor and adjust campaigns in real-time based on performance metrics to optimize effectiveness, and work with creative teams to produce high-quality visuals and videos that align with campaign objectives.
- Strategy and Improvement: Create strategic marketing plans informed by market research and competitor analysis to drive brand growth and customer acquisition. Continuously review and adapt strategies to reflect market changes and new trends, and leverage insights from competitor analysis to refine and enhance marketing approaches
- Branding and Promotion: Lead and execute branding, advertising, and promotional initiatives to boost brand visibility and customer engagement. Ensure all marketing materials and communications adhere to brand guidelines, maintaining a consistent brand identity across all platforms and touchpoints.
- Data Analysis and Reporting: Analyze campaign performance using tools like Google Analytics and social media insights to track key metrics such as engagement, conversion rates, and ROI. Prepare detailed reports for senior management, highlighting key results, insights, and actionable recommendations to improve future marketing efforts.
- Team Collaboration and Leadership: Collaborate with cross-functional teams, including product development, sales, and customer service, to align marketing strategies with business goals. Provide leadership and support to junior team members, offering guidance and feedback to foster their development, and maintain regular communication with senior management on project progress and key issues.
- Project Management: Oversee the planning and execution of marketing projects, ensuring they meet objectives, timelines, and budget constraints. Coordinate with internal teams and external partners to ensure that project requirements are fulfilled, and deliverables are completed efficiently.
- Event and Promotional Support: Assist in organizing and managing company events, trade shows, and promotional activities from planning through execution. Handle logistics and on-site support to ensure smooth operations and effective promotion of the company’s brand and services.
- Creative Development: Use digital tools to generate and develop innovative marketing ideas and solutions. Create, review, and refine content, including visuals, videos, and images, ensuring they are engaging, accurate, and aligned with marketing objectives. Stay updated on industry trends to bring fresh ideas to the table.
- Possess at least a Diploma or higher in Marketing, Business Administration, or any related fields.
- At least 2 years of hands-on experience in the field of marketing.
- Excel in collaborative environments, showcasing the ability to work efficiently and productively with cross-functional teams.
- Proficient in English with strong communication skills, fluency in Mandarin is a plus, allowing you to connect with a wider audience.
- Thrive in a fast-paced and dynamic environment, showcasing adaptability to evolving industry trends.
- Leadership and Teamwork: Strong leadership skills to motivate and guide team members, as well as collaborate effectively within cross-functional teams to achieve common goals.
- Attention to Detail: Meticulousness in tasks, ensuring accuracy in content creation, campaign execution, and performance analysis.
- Data Analysis: Proficiency in analyzing campaign performance data and drawing actionable insights to optimize marketing efforts and drive better results.
- Creativity Thinking: Capacity to generate innovative ideas and develop engaging content, visuals, and campaigns that capture attention and resonate with the target audience.
- Commercial Awareness: Understanding of market trends, competitor analysis, and consumer behavior to inform strategic decision-making and drive business growth.
- Prior experience in a similar or relevant industry
Our client offers a dynamic, inclusive environment with endless growth opportunities and career advancement. Join a creative team that values innovation and fresh ideas in the marketing industry. Ready to be part of something exciting? We’d love to hear from you!
EA License: JTKSM1333
