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Market Insight Team Lead

  • Full Time, onsite
  • JIE Careers - OPPO Authorized Exclusive Distributor Malaysia
  • Petaling Jaya, Malaysia
Salary undisclosed

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Market Research

  • Plan, drive and manage market research roadmap for market trends, consumer behavior, and competitor strategies within mobile phone industry.
  • Develop and execute qualitative and quantitative research projects by using the methodologies of one-on-one interviews and surveys (phone, internet, mobile and written) etc.
  • Conduct consumer behaviour analysis by segmenting and developing consumer profiles, pinpointing core target audiences, and providing consumer insights to drive marketing efforts and support business growth.
  • Perform market analysis through various tools and channels (e.g., PEST analysis, surveys and market reports) to identify key insights, market and consumer trends, and business opportunities.
  • Provide competitive and market findings to support new product and services initiatives.
  • Develop and deliver reports by highlighting key insights and recommendations to stakeholders across different levels and functions for business decision-making.
  • Proactively monitor industry trends, competitive activity, and emerging research methodologies to stay ahead of the curve.
  • Work closely with internal stakeholders, such as sales team, marketing etc., to ensure that research findings are effectively integrated into business strategies.
  • Work closely with external stakeholders for the execution of research projects.
  • Lead and manage a team by providing guidance and support in daily activities.

Data Management

  • Develop data dashboards, charts, and visual aids to enhance decision-making and drive business growth.
  • Maintain and update data databases to ensure they are accessible and function properly.
  • Collaborate with cross-functional teams to define and develop dashboards and reports that track and measure sales performance against these metrics.

Job Requirement

  • Must possess at least a diploma or bachelor’s degree in Economics, Marketing, Statistics, Data Analytics, Computer Science, Business Administration, or any related field.
  • Minimum of three (3) years’ working experience in the consumer electronics or FMCG industry.
  • Required language(s): English, Mandarin and Bahasa Malaysia
  • Experienced in sales force analysis and solutions demonstration.
  • Hands-on experience in data analytical tools like Power BI and Microsoft Excel will be an added advantage.
  • Excellent communication and cross-functional partnership skills, with demonstrated success in translating business problems into data solutions, especially for non-technical stakeholders.
  • Demonstrate strong business acumen.