Senior Manager, Customer Insight & Experience
Salary undisclosed
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Job Descriptions
Job Requirements
- Driving business opportunities along the customer lifecycle, build strong customer segmentation and customer lifecycle management plans.
- Responsible to develop the integrated retention marketing strategy and manage the retention marketing to increase customer repurchase rates, reduce customer attrition and increase customer lifetime value to secure revenue opportunities.
- Utilize data analytics to improve efficiency and identify new opportunity.
- Effective target segmentation thorough understanding of Consumer Financing Market, products features and company direction.
- Builds functional database marketing capability, execute marketing campaigns, and improve efficiencies by using best practices in data acquisition, management, marketing & analytics.
- Plans & carries out strategies to improve the cleanliness, breadth and depth of marketing database.
- Cross sell products offering across customer database to maximise the customer lifetime database.
- Cross-sell products offering across customer database to maximise the customer lifetime value.
- Setting of loyalty program vision and creating a strategic roadmap for overall loyalty strategy.
- Creating and executing loyalty based marketing programs to increase member engagement and drive purchase behaviour.
Job Requirements
- Bachelor’s degree in Marketing, Communications, Business or other related creative discipline.
- Preferably minimum 5 years of experience in related fields.
- Experience with relational database marketing systems and methodologies.
- Strong problem solving, quantitative and analytical abilities – critical & logical thinking.
- Posses good communication, creative, analytical and self motivated.
- Ability to thrive in fast paced and constantly evolving environments.
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