Executive, Corporate & Marketing Activation

Drive awareness, engagement and growth of the Company’s brands and reputation through various activation and sponsorships to deliver desired consumer experience and customer engagement. Provide support on the brands’ campaign and experiential activities to ensure activation strategies is effectively implemented with relevant internal and external stakeholder to deliver commercial objectives at timely and efficient manner.

Responsibilities:

1. Budget

• Effectively manage and control the event/sponsorship budget to achieve best value for money.
• Prepare business cases and proposal to justify activations and sponsorships.

2. Consumer Engagement & Brands Activation

Plan and implement customer and consumer engagement strategies through brand sampling and experiential activities.

• Conduct research to explore innovative opportunities for consumer engagement
• Contribute ideas and ways to improve SOP in activations and sponsorship management
• Implement activities like launches, sampling and events to build brand equity
• Integrate social, digital and new media in amplifying sponsorship
• Develop briefs and manage external agencies of creative, advertising, media, PR, activations and promoters.

3. Oversee and implement the Company’s key corporate and commercial initiatives to support business growth and enhance the Company’s corporate image.

• Develop proposals from conceptualisation to implementation of the Company’s key corporate and brands, through owned or 3rd party events.
• Develop the tactical activation strategies and regularly review progress to ensure all campaigns and events are rolled out timely, seamlessly and in compliance with Company policies and parameters set by stakeholders e.g ROO and ROIs etc
• Act as a conduit between Marketing and Sales for experiential brand activations with an understanding of both sides of the business, e.g. Carlsberg Golf Classic and Top Ten Charity Campaign.
• Manage the in-house hospitality initiatives to drive employees’ engagement e.g. National Conference.

4. Monitor and provide stakeholders with post-mortem comprising of analysis of results of/feedback on activations and recommendations for improvement.

5. Sponsorships

Source for and secure tie-ups, collaborations and sponsorships to support successful activations and promote a favourable reputation for the Company and its subsidiaries.

6. Manage funding and sponsorship requests from external parties.

• Conduct feasibility studies of the requests for optimal returns on investment
• Monitor and review existing funding and sponsorships to ensure alignment to Company’s direction and goals and make appropriate recommendations

7. Others

• Assume responsibility for any ad-hoc tasks as directed by the line manager and/or Management
• Collaborate with other internal and external resources as appropriate

Requirements:

• A university degree in Marketing, Social Sciences or Business
• At least 3 years' experience in event management or business administration
• Experience in an agency/fast moving consumer goods environment
• Relationship management experience with a commitment to providing exceptional levels of service to both internal and external partners
• Excellent command of written and verbal English
• Proficiency in Bahasa Malaysia and the Chinese language will be an added advantage
• Excellent interpersonal and communication skills, including the ability to develop partnerships with a diverse set of internal and external stakeholders
• Ability to handle high pressure situations with diplomacy and tact
• Strong project management skills and able to manage project teams well
• Strong time and cost management skills with a keen eye for detail

Job Details:

Shah Alam, MY

Job type

Permanent

Part time / Full time

Full Time

Working Time

Monday - Thursday 8:15am - 5pm

Friday 8:15am - 4pm

We regret to inform only shortlisted candidates will be notified.