Head of Community

About Valiram

Valiram is a retail company founded in 1935. The company has expanded to become a global retail industry with 520+ locations in 10 different countries. By 2027, we will be more than doubling our size to 1200, with an expected 5,500+ employees under Valiram Group. Learn more about us at www.valiram.com.

Valiram Brands:

• Beauty (Victoria’s Secret, Bath & Body Works, Rituals, Molton Brown).
• Fashion (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
• Accessories (Swarovski, Mont Blanc)
• Travel Retail (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi).
• F&B (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party).
• Watches (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega).

Role Overview

As the Head of Community for Valiram, you will lead the charge in fostering a vibrant, engaged community that aligns with our luxury retail brands across Southeast Asia. This strategic role involves crafting community-driven initiatives that strengthen our brand presence, manage influencer marketing and affiliate programs, and execute high-profile events. With a deep understanding of social commerce and platforms like TikTok Shop, you will drive sales, PR engagement, and brand loyalty, all while managing a dynamic team to execute Valiram's community objectives.

Key Responsibilities Area

• Strategic Community Building: Architect a multi-faceted community engagement strategy that strengthens Valiram’s brand equity and enhances relationships with influencers, media, and the luxury retail audience across Southeast Asia.

• Influencer Marketing Leadership: Spearhead Valiram’s internal influencer marketing and affiliate programs, identifying and nurturing relationships with high-impact influencers that drive both brand awareness and sales. Lead content collaborations with influencers, particularly leveraging platforms like TikTok Shop for brand-driven campaigns.

• Public Relations & Media Outreach: Act as the main point of contact for Valiram’s external public relations strategy. Cultivate relationships with top-tier media outlets, journalists, and industry influencers, ensuring that Valiram’s brand and key luxury retail brands receive widespread media coverage.

• Event Management & VIP Engagement: Lead the planning and execution of luxury events, managing high-profile guest lists, VIP experiences, and influencer attendance. Ensure that every event reinforces Valiram’s luxury brand positioning while fostering deeper community ties.

• Affiliate Marketing Strategy: Oversee the development and management of the influencer affiliate marketing program, focusing on conversion and ROI through platforms like TikTok Shop. Track influencer performance and optimize partnerships to enhance affiliate sales results.

• Team Leadership & Mentorship: Manage and mentor the Community Executive and other team members to implement innovative community strategies. Ensure that the team remains aligned with Valiram’s growth objectives and consistently exceeds community KPIs.

• Data-Driven Insights: Analyze and track community engagement, influencer marketing performance, event success, and affiliate marketing metrics. Provide leadership with insights and actionable strategies to continuously optimize community-driven growth.

Requirements/ Qualifications

• 7+ years of experience in community management, influencer marketing, or public relations within luxury retail or fashion.
• Proven experience in leading influencer marketing and affiliate programs with a focus on social commerce, particularly TikTok Shop.
• Strong relationships with influencers and media within the luxury and retail sectors in Southeast Asia.
• Exceptional leadership abilities with experience managing high-performing teams.
• Expertise in event planning, especially VIP and luxury-focused events.
• Data-driven mindset, with the ability to translate metrics into strategies for growth.

Why work for us?

We're more than just a job; we're a place where you can develop your skills, collaborate with a fantastic team, and have fun along the way! Here's why you'll love working with us:

Level Up Your Career:

• Upskill at Your Pace: Our comprehensive online training platform offers courses in communication, leadership, Excel, and more – investing in your growth.
• Proven Development Track: Last year alone, we conducted 150 trainings and empowered 65% employees to develop their skills and competencies, paving the journey to career growth and advancement.

Fun & Vibrant Workplace:

• Engaged & Connected: We host numerous employee engagement activities like V-Club to build connections and a strong sense of community.
• Celebrate Together: We value cultural traditions and celebrate major national festivals with the whole team!
• Express Yourself: Enjoy the freedom of a fashionable dress code.

Rewarding Benefits:

• Shop Like an Insider: Employees can enjoy staff purchase discounts up to 30% for all the brands we cover, as well as friends & family sale annually.
• Life Balance & Support: We offer a comprehensive benefits package including Birthday Leave, Hospitalization Leave, Study Leave, Calamity Leave, Compassionate Leave, Maternity/Paternity Leave, and Marriage Leave, to support you throughout life's stages.

We're more than just a job; we're a place where you can develop your skills, collaborate with a fantastic team, and have fun along the way! Here's why you'll love working with us:

Level Up Your Career:

• Upskill at Your Pace: Our comprehensive online training platform offers courses in communication, leadership, Excel, and more – investing in your growth.
• Proven Development Track: Last year alone, we conducted 150 trainings and empowered 65% employees to develop their skills and competencies, paving the journey to career growth and advancement.

Fun & Vibrant Workplace:

• Engaged & Connected: We host numerous employee engagement activities like V-Club to build connections and a strong sense of community.
• Celebrate Together: We value cultural traditions and celebrate major national festivals with the whole team!
• Express Yourself: Enjoy the freedom of a fashionable dress code.

Rewarding Benefits:

• Shop Like an Insider: Employees can enjoy staff purchase discounts up to 30% for all the brands we cover, as well as friends & family sale annually.
• Life Balance & Support: We offer a comprehensive benefits package including Birthday Leave, Hospitalization Leave, Study Leave, Calamity Leave, Compassionate Leave, Maternity/Paternity Leave, and Marriage Leave, to support you throughout life's stages.