Marketing Head
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Job Title: Marketing Head (Malaysia)
Reports to: Malaysia Country Manager
Job Summary:
As a key member of a dynamic startup, the Marketing Head will play a pivotal role in building the company’s brand from the ground up in Malaysia. This position requires a hands-on approach, with a focus on creativity, resourcefulness, and the ability to thrive in a fast-paced, entrepreneurial environment.
Key Responsibilities:
1. Brand Strategy Development:
• Craft and execute the company’s overseas brand image and marketing strategies, starting from scratch.
• Develop and implement brand promotion plans that resonate with the Malaysian market.
2. Product Launch Strategy:
• Formulate and oversee strategies for new product launches, ensuring a strong market presence.
• Provide guidance on market promotion to drive product adoption and customer engagement.
3. Public Relations Management:
• Manage the dissemination of company information to overseas markets, ensuring consistent messaging.
• Handle overseas public relations crises and manage public opinion effectively.
4. Advertising and Brand Management:
• Oversee brand positioning, advertising campaigns, and the production of marketing materials with limited resources.
• Manage costs associated with international business activities and engage with third-party suppliers on a budget.
5. Regional Marketing Collaboration:
• Collaborate closely with a small team to develop marketing strategies, communication plans, and execute market activities.
• Oversee promotional events such as auto shows, event marketing, and other activities to drive brand awareness.
6. Budget Management:
• Manage a tight regional market publicity budget, ensuring efficient allocation and optimal use of funds.
• Regularly review and assess budget performance to ensure marketing activities are cost-effective.
Requirements:
Education:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience:
• Proven track record of developing and executing marketing strategies in a startup environment.
• Experience in a multicultural market, with a focus on the Malaysian market.
Skills:
• Strong strategic planning, execution, and adaptability.
• Excellent communication skills and the ability to work in a multicultural team.
• Fluency in English and Bahasa Malaysia.
• Proficiency in marketing analytics and budget management.
• A deep understanding of local market trends and consumer behavior in Malaysia.
Personal Attributes:
• A self-starter with a strong work ethic and a willingness to take on a variety of tasks.
• Ability to work independently and as part of a small, collaborative team.
• Resilience in the face of challenges and a problem-solving mindset.
• A high level of creativity and innovation, with a focus on results.