Influencer Marketing Specialist (XHS & IG)
Salary undisclosed
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- Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels
- Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic
- Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance
- Ensure that a brand remains recognizable, up to date, and exciting to customers
- Making sure that branding is consistent across advertising and campaigns
- Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team
- Supervising advertising, product design, and other forms of marketing to maintain consistency in branding
- Manage KOL/Influencer seeding for campaign to create brand awareness and publicity
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