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Performance Marketing Specialist

Salary undisclosed

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*Can speak English and Chinese

Your responsibilities

1.Managing online advertising campaigns across various channels

2.Optimizing advertising budgets and supporting in achieving sales goals

3.Analysis of data and preparation of reports on campaign effectiveness

4.Creating creative and effective advertising content

5.Implementing conversion strategies and improving marketing results

6.Monitoring trends and innovations in internet marketing

7.Cooperation with the marketing team in developing strategies

8.Researching and analyzing competitors and identifying new promotion opportunities

9.Coordinating external advertising agency activities

10.Testing new marketing tools and solutions

Requirement and Skills

1.Bachelor's degree (or higher) in any related field with a strong quantitative background.

2.Proven working experience in digital marketing (Min 2 years), and extensive experience in managing in-house digital performance marketing at technology companies (such as e-commerce, online travel, mobile gaming, etc) is preferable.

3.Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads

4.Have experience in managing Ad Networks for acquisition campaigns.

5.Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).

6.Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes.

7.Creative in identifying target audiences and devising digital campaigns that engage consumers the most.

8.Have a basic understanding of Google Analytics.

9.Strong analytical skills and data-driven thinking.

10.Up-to-date with the latest trends and best practices in online marketing and measurement.

Being able to generate meaningful reports using tools such as Google Data Studio would be a plus.

11.Can speak English and Chinese