Senior Executive, Performance Marketing

Position Overview

We are currently seeking a talented and experienced Senior Performance Marketer based in Kuala Lumpur, Malaysia to join our Regional Marketing Team. The ideal candidate should have a proven track record in performance marketing on the Malaysia and Philippines market, a deep understanding of the digital landscape and a passion for driving business growth.

Responsibilities:

Performance Marketing Strategy

• Develop and implement innovative performance marketing strategies to drive customer acquisition, conversion and retention.
• Responsible for providing support in operating SEM platforms and optimizing overall paid advertising performance, such as Facebook, Google, and Yahoo, for respective regions
• Analyzing and evaluating the performance trend and providing feasible recommendations for maximizing quarter GMV & revenue
• Sourcing and Identifying potential channel partners to enhance GMV and revenue uplift for the regions

Data Analysis and Reporting

• Generating regular reports of paid trend analysis to keep BUs aware of the performance and media strategies

Collaboration and Communication

• Collaborate with cross functional teams to align performance marketing efforts with overall marketing objectives.
• Coordinating with business teams in different regions on media buying, campaign arrangements, and budget allocation to reach the business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Having at least 2 to 4 years of experience in performance marketing, with a focus on driving business results.
• Having strong proficiency in English, proficient in Mandarin language is a plus.
• Strong analytical skills and proficiency in data-driven decision-making.
• In-depth knowledge of performance marketing tools and platforms.
• Excellent communication and project management skills.
• Familiarity with the travel industry is a plus.