Senior Executive, CRM (Pavilion Damansara Heights Mall)
Salary undisclosed
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Job Description:
Customer Relationship Management
- Ensure proper implementation of loyalty initiatives across multiple markets and channels
- Plan, coordinate, execute and track marketing campaigns to drive customer loyalty and retention
- Strengthen customer engagement through content creation based on the objectives of the Customer Relationship Management (CRM) campaigns/initiatives
- Keep abreast of the latest marketing trends / best practices to optimize campaigns results and provide recommendation for improvement and new ideas
- Maintain customer database and ensure data integrity
- Manage the segmentation of customer database to support campaign analysis and reporting
Requirements:
- Diploma or Degree in Marketing/Public Relations/Mass Communications/Journalism or related field
- Minimum 2 years working experience in similar capacity, preferably in retail industry
- Good written and verbal communication skills
- Able to thrive in fast-paced, high intensity working environment
- Strong networking abilities, resourceful and a multi-tasker with a keen eye for detail
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