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Senior Executive, CRM (Pavilion Damansara Heights Mall)

  • Full Time, onsite
  • KUALA LUMPUR PAVILION SDN. BHD.
  • Damansara Heights, Malaysia
Salary undisclosed

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Job Description:

Customer Relationship Management

  • Ensure proper implementation of loyalty initiatives across multiple markets and channels
  • Plan, coordinate, execute and track marketing campaigns to drive customer loyalty and retention
  • Strengthen customer engagement through content creation based on the objectives of the Customer Relationship Management (CRM) campaigns/initiatives
  • Keep abreast of the latest marketing trends / best practices to optimize campaigns results and provide recommendation for improvement and new ideas
  • Maintain customer database and ensure data integrity
  • Manage the segmentation of customer database to support campaign analysis and reporting

Requirements:

  • Diploma or Degree in Marketing/Public Relations/Mass Communications/Journalism or related field
  • Minimum 2 years working experience in similar capacity, preferably in retail industry
  • Good written and verbal communication skills
  • Able to thrive in fast-paced, high intensity working environment
  • Strong networking abilities, resourceful and a multi-tasker with a keen eye for detail