Social Media Content Specialist

We hope to welcome a snooze-loving Social Media Content Specialist to team Joey Mattress. This job requires you to edit our existing media assets in a marketing-focused way, and turn them into engaging ad assets that captivate our audience and converts them into buyers. This role also involves the managing of our media assets.

In this role, you will

• Develop Social Media Strategy: Devise and implement a comprehensive social media plan that enhances our brand’s digital presence and audience engagement across various platforms.
• Generate Trending Content: Stay on top of trends to create engaging organic social media content that resonates with our audience.
• Platform Management: Handle the daily posting and audience engagement on TikTok, Instagram Reels, and other related platforms.
• Content Strategy: Work closely with the Marketing Team and other team members to align organic content with overall marketing goals. Leverage excellent storytelling skills to craft compelling narratives that captivate our audience.
• Analysis and Reporting: Use analytics tools to track the performance of content, providing actionable insights for improvement.
• Community Engagement: Actively interact with our online community, responding to queries and fostering a positive, engaging environment.
• Content Assembly and Management: Assemble and repurpose content for all of our social media accounts (Instagram, Facebook, Twitter, YouTube, TikTok, Xiao Hong Shu (Bonus)). Create and recycle available content from our existing assets library and from external content creators that we work with.
• Visuals and Logistics Coordination: Assist in visuals-related ad-hoc tasks such as booking photoshoot studios, liaising with photographers and talents, and ensuring that packaging samples arrive on time for marketing campaigns.
• Ad Creation Expertise: Possess strong skills in creating visually compelling content that can be effectively transformed into high-performing ads on platforms like Facebook, Instagram, and TikTok. Understand the nuances of ad formats and optimization strategies to maximize campaign success.