Director, Marketing SEA/ANZ

Core Accountabilities:

• Lead the development and execution of the SEA/ANZ marketing strategy and to deliver the Clarks global brand strategy in the region to drive brand desire and business growth
• To ensure effective media and marketing investment plans and work with SEA/ANZ leadership team to lead the brand and the team
• Lead the development of plans for each part of the marketing mix to ensure the Clarks brand has an aligned and best possible presentation across all channels and media including Advertising, Consumer and Trade, PR, Digital marketing (non-ecommerce), Retail marketing, trade marketing and support for wholesale/distributor market
• Lead the development of implementation plans for retail presence and retail marketing to ensure the Clarks brand has the best possible presentation across all retail formats in-line with the Global and Regional Strategies. Seasonal VM and windows plan and execution based on global guidelines. Develop and implement consumer retail events, trade events and support for sales conferences to bring brand world to life for trade and consumers
• Ensure Clarks brand assets and marketing material are effective for SEA/ANZ and achieves the marketing strategy, and enhance trading results, drives alignment across marketing via media and commercial channels, effectively adapted (language/size etc.) or developed locally (e.g. promotions, trading events), well communicated internally and externally with distributors
• Lead the SEA/ANZ marketing team, and directly support distributor markets and working in partnership with distributor teams. Developing capability of SEA/ANZ marketing team. Guiding distributor market marketing investments, to agreed regional areas of marketing development. Ensure the Global brand strategy and seasonal plans are well understood and adopted by distributors
• Develop a good working relationship with Regional & Global Marketing team. Represent SEA/ANZ in marketing forums to make sure the strategy is aligned and the brand is delivered using the best mix of global/local marketing execution. Ensure SEA/ANZ marketing challenges, strategy and seasonal marketing requirements are clearly defined and understood by Regional and Global Marketing. Highly communicative and transparent of all marketing plans and activities to global marketing, regional marketing and cross-functional teams, including commercial partners
• Oversee the suite of external agencies and suppliers. Adopt global evaluation of agency performance to ensure consistency, best practice and cost efficiency.
• Evaluate and report on marketing activity in SEA/ANZ, developing a simple set of key performance indicators.
• Lead and oversee any regional creative and messaging, including the development of regional assets, ensuring those assets are on-brand and meeting all guidelines
• Leading the SEA/ANZ marketing strategy and effective seasonal plan that delivers a global brand, integrates with seasonal product, retail and sales initiatives, delivers growth and a good return on investment that is well understood and well supported.
• Excellent brand presentation and delivery of brand assets. Clear tools that can be easily adopted by retail teams and customers.
• Bring brand world to consumers via retail presentation and events
• Smooth marketing operations, delivered on time and consistently well executed.
• A high performing marketing team in SEA/ANZ. Strong partnership with Asia Pacific Region Marketing
• A strong SEA/ANZ marketing strategy which responds to the on-going brand and commercial opportunities and challenges within the region.
• Global marketing strategy and assets well understood and with a strong delivery across greater SEA/ANZ.
• Leading a highly motivated, efficient and effective marketing team that’s best in class.
• Excellent, cost-effective suite of external agencies managed well in SEA/ANZ.
• High level of consumer awareness. Great consumer insight.
• The setting of simple, clear and achievable KPI’s.
• SEA/ANZ at the leading edge of marketing innovation and development within Clarks.