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Jobs or company...

Regional Marketing Manager

Salary undisclosed

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About Valiram

Valiram is a retail company founded in 1935. The company has expanded to become a global retail industry with 520+ locations in 10 different countries. By 2027, we will be more than doubling our size to 1200, with an expected 5,500+ employees under Valiram Group. Learn more about us at www.valiram.com

Valiram Brands:

  • Beauty (Victoria’s Secret, Bath & Body Works, Rituals, Molton Brown).
  • Fashion (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc).
  • Accessories (Swarovski, Mont Blanc) Travel Retail (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi).
  • F&B (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party).
  • Watches (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega).

Overall Summary:

The Regional Marketing Manager is responsible for developing and implementing strategies tailored to the specific needs and characteristics of assigned region. This role focuses on driving brand awareness, increasing market share and supporting sales growth through targeted marketing initiatives.

Key Responsibilities Area:

Strategy Development

Develop and execute regional marketing plans aligned with overall corporate objectives.

Identify market trends, customer insights and competitive landscape to inform strategy.

Campaign Management

  • Plan, coordination and execute marketing campaigns, promotions and events to enhance brand visibility and drive sales.
  • Monitor campaign performance and analyze results to optimize future initiatives.

Collaboration

  • Work closely with cross-functional teams, including sales and customer service to ensure marketing efforts support regional goals.
  • Collaborate with the brand partner marketing team to align regional strategies.

Budget Management

  • Manage the regional marketing budget, ensuring efficient allocation of resources and adherence to financial guidelines.
  • Track and report on marketing expenditures, providing insights for future budget planning.

Market Research

  • Conduct market research to identify customer needs and preferences, assessing the effectiveness of current market strategies. Utilize data-driven insights to make informed decisions and recommendations.

Creativity

  • Ability to generate innovative marketing ideas and campaigns that resonate with the target audience.

Brand Management

  • Understanding of brand positioning and the ability to maintain consistent messaging across all marketing channels.

Performance Metrics

  • Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Prepare regular reports and presentations on marketing performance for stakeholder review.

Digital Marketing Proficiency

  • Familiarity with search engine optimization (SEO) and search engine marketing (SEM) to enhance online visibility and drive traffic to the company’s website.

Social Media Marketing

  • Experience in leveraging various social media platforms to engage with target audiences, build brand awareness and promote products or services.

Content Marketing

  • Ability to create and manage content that resonates with the target audience including blogs, articles, videos and infographics.

Analytics Tools

  • Proficiency in using digital analytics tools (such as Google analytics) to track campaign performance, user behavior and ROI.

Personal Development.

  • To have and maintain at all times competent knowledge in areas of duty.
  • Staff to conduct themselves in a proper and professional manner in compliance with the Code of Business Conduct.

Qualifications:

  • Bachelor’s degree in marketing, Business Administration or related field
  • Minimum 8 years of experience in marketing or related field
  • Proven experience in Marketing, preferably within a regional or multi-location context
  • Strong analytical skills and proficiency in market research and data analysis
  • Excellent communication and interpersonal skills
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Proficiency in marketing software and tools as well as MS Office Suite

*This position may require occasional travel with the assigned region.

*Flexibility in working hours may be needed to accommodate events and campaigns.

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