E-Commerce & Digital Marketing Executive

Key Responsibilities

E-commerce & Digital Marketing (60%)

• E-commerce Platform Management: Oversee and optimize KueMue’s presence on our website and platforms such as Shopee, Lazada, and TikTok Shop. Manage product listings, pricing, inventory, and promotions.
• Website Development Coordination: Collaborate with web developers (in-house or outsourced) to ensure the company’s website is user-friendly, fully functional, and optimized for sales.
• Digital Marketing Campaigns: Plan and execute targeted digital marketing campaigns across social media, email marketing, and paid advertising (Google Ads, Facebook Ads, etc.) to drive traffic, engagement, and conversions.
• Content Creation: Develop and coordinate content creation (posts, videos, graphics) for social media, product listings, and promotional materials.
• SEO & Analytics: Implement SEO strategies to improve online visibility and monitor performance metrics (Google Analytics, Facebook Insights) to assess and optimize campaign effectiveness.
• Email Marketing: Manage email marketing campaigns to build relationships with customers, engage leads, and boost sales.

Business Development (40%)

• Partnership Development: Identify and establish partnerships with relevant brands, influencers, and affiliates to expand KueMue’s market reach.
• Affiliate & Agent Management: Lead and manage the company’s affiliate and agentship programs, driving engagement and fostering sales growth.
• Pre-Launch Sales Strategy: Work on developing sales strategies leading up to the product launch, including identifying target markets and building pre-launch buzz.
• Lead Generation & Networking: Research and approach potential B2B partners, distributors, or resellers to explore new business opportunities.
• Customer Relationship Management: Build and maintain strong relationships with key stakeholders, potential clients, and customers to drive repeat business and long-term growth.

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field.
• Experience: Minimum 2-3 years of experience in e-commerce, digital marketing, or business development.
• Proven experience in managing e-commerce platforms (Shopee, Lazada, Shopify, etc.).
• Experience running digital marketing campaigns across various channels (SEO, social media, paid ads).

Skills:

• Strong project management skills, with the ability to juggle multiple tasks and priorities.
• Solid knowledge of e-commerce tools, marketing analytics, and SEO best practices.
• Strong business development skills, with the ability to identify growth opportunities and form strategic partnerships.
• Excellent communication and interpersonal skills.
• Creative and innovative mindset, with the ability to solve problems proactively.
• Basic understanding of web development processes (preferably WordPress/Shopify).

Nice to Have

• Experience working with startups or in fast-paced environments.
• Familiarity with tools like Mailchimp, Google Ads, Facebook Ads Manager, and Canva.
• Basic understanding of product packaging and design.