Sales and Marketing Executive

Sales Management:

• Develop and implement sales strategies to achieve company objectives.
• Identify target markets and establish sales plans, including both online and offline channels.
• Analyze market trends, competitor activities, and customer feedback to refine sales strategies.
• Actively seek out new sales opportunities through networking and social media platforms.
• Maintain and develop good relationships with existing and potential clients.
• Monitor sales performance to meet or exceed sales targets.
• Conduct sales analysis and reporting by identifying opportunities for growth and improvement.

Digital Marketing and Online Presence:

• Plan, develop, and execute digital marketing campaigns across channels including SEO/SEM, social media, email, and display advertising.
• Optimize website content and user experience to improve search engine rankings and conversion rates.
• Manage and grow the company’s social media presence by creating engaging content and managing online communities.

Lead Generation and Online Sales Campaigns:

• Develop and manage lead generation strategies through digital marketing efforts such as inbound marketing, content marketing, and paid advertising.
• Plan and execute online sales channel campaigns and promotions to drive traffic, increase conversion rates, and maximize sales.
• Utilize marketing automation tools to nurture leads through the sales funnel and analyze campaign performance to optimize ROI.

Roadshow Planning and Support:

• Plan, coordinate, and support roadshows and other offline marketing events to promote the company’s products and services.
• Collaborate with the sales team to set objectives for roadshows and events, ensuring alignment with overall marketing strategy.
• Assist in the preparation of marketing materials, presentations, and other promotional content for roadshows and events.

Marketing Analytics and Reporting:

• Use analytics tools (e.g., Google Analytics, HubSpot) to measure and report on the performance of digital marketing and promotional campaigns.
• Analyze data to identify trends, customer behavior, and opportunities for improvement.
• Develop actionable insights and recommendations to optimize future campaigns and increase engagement.

Content Creation and Management:

• Collaborate with content creators to develop high-quality marketing materials, including blog posts, videos, infographics, and email newsletters.
• Manage the content calendar and coordinate with internal teams to execute marketing plans.
• Ensure content is consistent with the company’s brand voice and aligned with marketing objectives.

Brand Collaboration:

• Search for potential collaboration and liaise with the collaboration brand.

Team Collaboration and Leadership:

• Work closely with cross-functional teams (product, customer service, etc.) to ensure a cohesive approach to marketing and customer outreach.
• Mentor and guide junior marketing team members, sharing best practices in digital marketing and event planning.

• Diploma in any business-related field etc. marketing
• 2 to 4 years of working experience in sales and marketing jobs
• Possess own transportation
• Required languages: English and Mandarin due to nature of business.
• Excellent communication, presentation and negotiation skills
• Good team player/ Able to work independently