Brand Executive

The Technology analyst is responsible for performing the operational support, maintenance, and development activities of Mamee’s technology landscape (network, hardware and software).

• Assist the Category Head with brand planning and growth objectives by developing and supervising marketing plans.
• Independently execute best-in-class launch strategies in the market.
• Create innovative digital and social marketing plans for brand execution and new product launches.
• Assess the effectiveness and ROI of marketing initiatives.
• Collaborate with the Category Head to guide the development of creative strategies and media execution, including PR, marketing communications, and digital/social media.
• Support the Category Head in managing crisis communications and local media relations.
• Develop product proposals to ensure gross margins align with business requirements.
• Identify and recommend market opportunities for growth.
• Utilize data tools to gain insights into market and consumer behavior (e.g., Nielsen, Kantar, MWB & etc.).
• Monitor A&P budgets and expenditures to optimize gains and minimize costs, working with managers to establish and track budgets.
• Prepare reports on brand performance and sales metrics.
• Perform additional tasks as assigned by management as needed.

Requirements:

• Candidate must possess at least BSc/BA in Marketing, Communication, Business or related field.
• 1 to 2 years of Marketing experience in fast paced brand (Regional and/or Local Marketing) in any ASEAN region with a strong consumer focus. Knowledge of product, pricing, packaging, distribution and positioning.
• Experience in Launching end to end Campaigns in market. New product development launch is a plus.
• Strong track record of consistent in market delivery.
• Strong accountability and ownership in task and deliverables.
• Desire to project brands to the next levels with building of brands at the heart of consumers
• Willingness to engage in robust discussions on strategy with a strong point of view.
• Ability to conduct research and analyze data.
• Organizational skills, experience meeting tight deadlines.
• Deep consumer empathy to find solutions that caters to the consumer needs.