Brand Executive
Salary undisclosed
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The Technology analyst is responsible for performing the operational support, maintenance, and development activities of Mamee’s technology landscape (network, hardware and software).
- Assist the Category Head with brand planning and growth objectives by developing and supervising marketing plans.
- Independently execute best-in-class launch strategies in the market.
- Create innovative digital and social marketing plans for brand execution and new product launches.
- Assess the effectiveness and ROI of marketing initiatives.
- Collaborate with the Category Head to guide the development of creative strategies and media execution, including PR, marketing communications, and digital/social media.
- Support the Category Head in managing crisis communications and local media relations.
- Develop product proposals to ensure gross margins align with business requirements.
- Identify and recommend market opportunities for growth.
- Utilize data tools to gain insights into market and consumer behavior (e.g., Nielsen, Kantar, MWB & etc.).
- Monitor A&P budgets and expenditures to optimize gains and minimize costs, working with managers to establish and track budgets.
- Prepare reports on brand performance and sales metrics.
- Perform additional tasks as assigned by management as needed.
Requirements:
- Candidate must possess at least BSc/BA in Marketing, Communication, Business or related field.
- 1 to 2 years of Marketing experience in fast paced brand (Regional and/or Local Marketing) in any ASEAN region with a strong consumer focus. Knowledge of product, pricing, packaging, distribution and positioning.
- Experience in Launching end to end Campaigns in market. New product development launch is a plus.
- Strong track record of consistent in market delivery.
- Strong accountability and ownership in task and deliverables.
- Desire to project brands to the next levels with building of brands at the heart of consumers
- Willingness to engage in robust discussions on strategy with a strong point of view.
- Ability to conduct research and analyze data.
- Organizational skills, experience meeting tight deadlines.
- Deep consumer empathy to find solutions that caters to the consumer needs.
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