Data Analyst Performance Marketing
Salary undisclosed
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Responsibilities:
- Support all aspects of SEM and SEO campaigns from strategic planning, project management, execution, optimization to analysis and reporting
- Monitor key metrics and analyze results to provide recommendations
- Leverage all digital data to identify insights and opportunities to drive optimization of new and existing websites
- Work closely with Marketing, CRM and IT teams to analyze digital data on the effectiveness of digital advertising platforms and e-commerce sales
- Conduct market research and competitor analysis on the digital campaign
- Performs other duties as assigned
Qualifications:
- Ability to generate insights and recommendations from data
- Strong proficiency in data analytics tools and software
- Good knowledge in Google Analytics, Search Engine Marketing and solid experience in performance marketing tools. e.g. Google Ads and Meta Ads is a must
- Bachelor Degree in Computer Science, Analytics, Information System or IT or related field
- Experience using Google Looker Studio or other BI Tools for reporting and analysis
- Proactive, detail-minded, independent and passion for digital excellence
- Relevant experience in retail industry with good knowledge of latest market trends are an advantage
- Excellent problem-solving and critical thinking skills
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