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Data Analyst Performance Marketing

Salary undisclosed

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Responsibilities:

  • Support all aspects of SEM and SEO campaigns from strategic planning, project management, execution, optimization to analysis and reporting
  • Monitor key metrics and analyze results to provide recommendations
  • Leverage all digital data to identify insights and opportunities to drive optimization of new and existing websites
  • Work closely with Marketing, CRM and IT teams to analyze digital data on the effectiveness of digital advertising platforms and e-commerce sales
  • Conduct market research and competitor analysis on the digital campaign
  • Performs other duties as assigned

Qualifications:

  • Ability to generate insights and recommendations from data
  • Strong proficiency in data analytics tools and software
  • Good knowledge in Google Analytics, Search Engine Marketing and solid experience in performance marketing tools. e.g. Google Ads and Meta Ads is a must
  • Bachelor Degree in Computer Science, Analytics, Information System or IT or related field
  • Experience using Google Looker Studio or other BI Tools for reporting and analysis
  • Proactive, detail-minded, independent and passion for digital excellence
  • Relevant experience in retail industry with good knowledge of latest market trends are an advantage
  • Excellent problem-solving and critical thinking skills