MarTech Specialist

Job Title: MarTech Specialist

Job Type: Full-time
Reports to: CMO

Key Responsibilities:

1. HubSpot Management:

• Manage and optimize HubSpot platform (CRM, Marketing, Sales, and Service)
• Develop and implement workflows, lead scoring, and segmentation
• Ensure data accuracy and integrity
• Be the platform owner and responsible for Hubspot administrations.

2. Integration and Automation:

• Integrate HubSpot with other tools using Zapier, Make.com or Workato.
• Automate marketing, sales, and customer support processes
• Ability to integrate with other platforms such as Wordpress, Meta and Google.

3. Paid Advertising:

• Manage and optimize Meta Ads and Google Ads campaigns
• Develop targeted ad content and audiences
• Monitor ad performance and adjust strategies

4. Analytics and Reporting:

• Track and analyze marketing metrics (traffic, conversion, lead generation)
• Create data-driven reports and recommendations
• Identify areas for improvement

5. Team Collaboration:

• Work with marketing, sales, and customer support teams
• Provide training and support on HubSpot and automation tools

Requirements:

• 3+ years of experience in marketing operations and automation
• HubSpot certification (or ability to obtain)
• Experience with Zapier or other integration tools.
• Strong understanding of Meta Ads and Google Ads
• Analytical skills and data-driven decision-making
• Excellent communication and collaboration skills

Bonus:

• Experience with other marketing automation platforms
• Knowledge of HTML, CSS, and JavaScript
• Familiarity with SEO principles
• If had worked before on AI Chatbot integration would be advantages