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Job Responsibilities
- To assist in the development and execution of brand strategies that align with overall business objectives and enhance brand positioning in the market.
- To conduct market analysis and consumer insights to identify trends, opportunities, and potential challenges in the FMCG sector.
- To assist in planning and implementing innovative marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
- To work closely with cross-functional teams, including sales, product development, and supply chain, to ensure alignment on brand objectives and product launches.
- To monitor and analyze brand performance metrics, preparing reports and presentations for stakeholders to communicate results and recommendations.
- To assist in managing the marketing budget, ensuring effective allocation of resources for maximum impact.
- To foster strong relationships with consumers through engagement initiatives, feedback collection, and community involvement.
Job Requirements
- The candidates must possess at least a Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 2 years of experience in brand management or marketing, preferably in the FMCG industry.
- Good understanding of marketing principles and consumer behavior.
- Good analytical skills with the ability to interpret data and make data-driven decisions.
- Creative mindset with good project management skills.
- Proficiency in digital marketing tools and social media platforms.
- Good communication and interpersonal skills.
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