Specialist, Brand and Communications

DUTIES & RESPONSIBILITIES

• Managing all internal and external communications of an organisation:
  • Developing and implementing comprehensive communication strategies
  • Managing external communications including press releases and official statements for Alpha IVF Group and Alpha’s centre
  • Ensuring consistent messaging and brand voice across all communication channels
  • Work with centres to ensure events that require media are covered with appropriate story angle, doctors’ interviews and within brand guidelines highlighting a competitive advantage.
• Gathering and analysing market research for effective public relations and marketing campaigns:
  • Conducting or commissioning market research studies
  • Analyzing consumer trends, preferences, and behaviours
  • Identifying target audiences and their communication preferences
  • Evaluating competitors' strategies and market positioning
  • Using data-driven insights to inform PR and marketing strategies
• Coordinating with public relations and marketing teams to create, budget, and execute communications programs or campaigns:
  • Collaborating on integrated marketing and PR plans
  • Aligning communications objectives with overall business goals
  • Developing campaign timelines and milestones
  • Allocating resources and managing budgets for various initiatives
  • Overseeing the production of marketing materials and PR content
  • Measuring and reporting on campaign performance and ROI
• Building relationships with government, private stakeholders and media entities to ensure products and services reach public awareness:
  • Establishing and maintaining contacts with key journalists and media outlets
  • Developing relationships with government officials and regulatory bodies
  • Organizing press conferences, media briefings, and interviews
  • Arranging product demonstrations or service showcases for media and government representatives
  • Monitoring and responding to relevant legislative or regulatory changes
• Agencies:
  • Manage PR agencies deliverables, ensure the agency meets the set KPIs timely and have regular meetings to monitor progress.
  • Work with translators (for vernacular or international content) to get content translated to the right mediums and ensure translated content accuracy.

JOB REQUIREMENTS

• Minimum of 5 years of experience in a PR role, preferably within the healthcare industry.
• Exceptional writing, editing, and proofreading skills.
• Ability to write in a clear, concise, and engaging manner.
• High level of commercial and business acumen, strong analytical, decision making and problem solving skills.
• Strong interpersonal and communication skills.
• Proficiency in Microsoft Office Suite and social media platforms.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.
• Ability to multi-task and adapt rapidly to shifting priorities and new marketplace dynamics
• Proficiency in English and Malay
• Proficiency in Chinese language is a plus.