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CRM SPECIALIST

Salary undisclosed

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PANASONIC MALAYSIA IS LOOKING FOR A CRM SPECIALIST

Seniority Level: Senior Executive

Function: Customer Relationship Management (CRM)

Salary Range: Competitive Salary Package + Monthly Performance Incentive + Fixed Allowance

Location: Petaling Jaya

ROLE OBJECTIVES

We're dedicated to transforming how we connect with our customers. Our focus is on fostering meaningful relationships and delivering outstanding experiences at every step. As a CRM Specialist, you'll be instrumental in crafting our customer engagement strategies and driving loyalty.

WHAT YOU WILL BE ACCOUNTABLE FOR

Primary Duties:

  • Implement and refine CRM strategies to enhance customer relationships and loyalty.
  • Create and execute customer engagement programs to elevate satisfaction and retention.
  • Analyse customer data using cutting-edge tools to extract actionable insights.
  • Develop targeted segmentation strategies to optimize marketing efforts.
  • Monitor CRM performance metrics to identify areas for enhancement.
  • Craft and maintain customer journey maps to improve overall experience.
  • Ensure data accuracy and compliance with privacy regulations in customer databases.

Secondary Duties:

  • Manage comprehensive customer databases to ensure accuracy and completeness.
  • Collect customer data through various channels including surveys and web forms.
  • Seamlessly integrate customer data across business systems for streamlined operations.
  • Collaborate cross-functionally to leverage customer insights for strategic planning.

REQUIRED SKILLS, EXPERIENCE AND KNOWLEDGE

  • Proven experience implementing and managing CRM systems, including proficiency in specific platforms.
  • Familiar in relevant CRM platforms (e.g., Salesforce, HubSpot).
  • Bachelor’s degree or specialized training in data analysis, marketing, or related field.
  • Demonstrated ability to execute CRM strategies using various tools including Excel, Google Sheets, Mailchimp, etc.
  • Hands-on experience building and managing customer databases and analysing data.
  • Familiarity with marketing automation tools and their integration with CRM systems.
  • Strong proficiency in data analysis tools (e.g., Excel, BI tools) to derive insights from customer data.
  • Solid understanding of digital marketing principles with practical campaign execution experience.
  • Expertise in customer segmentation and targeting strategies.
  • Strategic planning skills focused on enhancing the customer experience (CX).

ABOUT PANASONIC MALAYSIA
Panasonic Malaysia, a trusted brand for over four decades, is dedicated to innovation, quality, and creating a better world. The company focuses on delivering cutting-edge technology across diverse product lines, emphasizing sustainability and environmental responsibility. With a customer-centric approach and a commitment to corporate social responsibility, Panasonic Malaysia actively contributes to community development. The company invites customers to join its journey of innovation and sustainability, promising a seamless and satisfying experience.