Manager, Brand Marketing APAC

POSITION SUMMARY

The Manager, Brand Marketing Asia Pacific will be responsible for managing overall Brand Marketing in APAC, reporting directly to the Director of Marketing Asia Pacific, to support growth in the region through:

• Lead in developing brand strategy
• Lead in building brand equity campaigns across APAC
• Lead in brand activations and campaigns across APAC
• Lead in the development of the regional new product launch communication assets for APAC
• Support the sponsorship opportunities and activation in the region
• Oversee the development of the existing products' consumption-building campaigns for APAC
• Oversee the development of regional event merchandise marketing across APAC

HOW YOU WOULD CONTRIBUTE:

• Build the brand strategy for the region.
• Strategize, plan and develop brand equity campaigns for the region.
• Lead in developing annual brand activation campaigns in the region, including strategic project management with various stakeholders and development of 360-degree integrated marketing communication assets.
• Lead in developing regional new product launch assets/tool kit by working closely with product marketing, giving briefs to the creative team/agencies and managing the project.
• Oversee and provide leadership in developing existing product consumption-building campaigns, assets and tool kit by working closely with product marketing, giving briefs to the creative team/agencies and managing the project.
• Oversee and provide leadership in planning strategic merchandise marketing for regional events including conceptualization, creatives development, procurement, pricing, forecasting and sales planning by working closely with multiple stakeholders including the strategic sourcing team, finance, events, creative, HO and external agencies.
• Support sponsorship/influencer marketing opportunities and campaign activations in the region.
• Support local markets in developing adaptations of regional brand campaigns and provide input and guidance on local campaign development and touch point choices.
• Marketing Communication Plans for the APAC Region: in line with Global Marketing strategies and APAC Business priorities.
• Act as Key APAC Marketing point of contact for Global teams in terms of all brand marketing initiatives and projects.

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:

• Bachelor's degree or above in marketing or relevant field
• At least 7 years of relevant experience in regional/local marketing in a multinational company, preferably from consumer goods or FMCG.
• Solid integrated marketing project management experience including brand marketing, brand management, brand communication and understanding of digital marketing
• Demonstrated experience and success in conceptualizing, developing, and executing Integrated Communications campaigns across multiple categories.
• Experience with large-scale global rollouts in process design and/or improvement.
• Ability to work in a dynamic environment with multiple senior-level stakeholders and deliver quality outputs despite tight deadlines and budgets.
• Understanding of creative services and ability to provide creative guidance.
• Strategic mindset with hands-on execution experience.
• Analytical, organized, and possess an eye for detail.
• Good negotiation and relationship management skills.
• Excellent written and oral communication skills with peers, management, cross-functional teams, 3rd parties, etc.