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SEO Specialist/Content Writer
Salary undisclosed
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Qualifications & experience
- Diploma / Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related discipline.
- Proven experience in developing and executing SEO strategies, with a history of enhancing organic search rankings and increasing website traffic.
- Extensive knowledge of Google’s search algorithms and ranking factors, including on-page, off-page, and technical SEO components.
- Proficiency in SEO tools such as Google Search Console, SEMrush, Moz, Ahrefs, and others.
- Experience in content writing, such as blogs or articles, ensuring that written materials are SEO-optimized and aligned with business goals.
- Strong analytical abilities, with the capability to interpret data and make informed, data-driven decisions to improve SEO performance.
- Technical expertise in website CMS platforms, HTML, CSS, and JavaScript to implement technical SEO adjustments.
Tasks & responsibilities
- Conduct in-depth keyword research to discover relevant, high-traffic search terms for the company’s products or services.
- Optimize website elements such as content, meta descriptions, headings, and URLs to improve search engine rankings and click-through rates.
- Perform detailed on-page SEO audits to identify technical issues and areas for optimization.
- Develop and execute link-building strategies to increase website authority and domain credibility.
- Track and evaluate website performance using Google Analytics and other SEO tools, providing regular reports with insights on key SEO metrics.
- Stay informed of Google algorithm changes and search engine trends, updating SEO strategies as needed to maintain or improve rankings.
- Work with content creators and marketing teams to integrate SEO best practices into content development, landing pages, and blog articles.
- Optimize local SEO factors, such as Google My Business listings and local citations, to improve visibility in local searches.
- Collaborate with web developers to implement technical SEO enhancements, including page speed optimization and mobile-friendliness improvements.
Benefits
- Commission-based incentives
- providing additional earning opportunities based on performance
- Year-end bonus: an additional month’s salary (13th month pay) for employees who have completed one year of service
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