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SEO Specialist/Content Writer

Salary undisclosed

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Qualifications & experience

  • Diploma / Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related discipline.
  • Proven experience in developing and executing SEO strategies, with a history of enhancing organic search rankings and increasing website traffic.
  • Extensive knowledge of Google’s search algorithms and ranking factors, including on-page, off-page, and technical SEO components.
  • Proficiency in SEO tools such as Google Search Console, SEMrush, Moz, Ahrefs, and others.
  • Experience in content writing, such as blogs or articles, ensuring that written materials are SEO-optimized and aligned with business goals.
  • Strong analytical abilities, with the capability to interpret data and make informed, data-driven decisions to improve SEO performance.
  • Technical expertise in website CMS platforms, HTML, CSS, and JavaScript to implement technical SEO adjustments.

Tasks & responsibilities

  • Conduct in-depth keyword research to discover relevant, high-traffic search terms for the company’s products or services.
  • Optimize website elements such as content, meta descriptions, headings, and URLs to improve search engine rankings and click-through rates.
  • Perform detailed on-page SEO audits to identify technical issues and areas for optimization.
  • Develop and execute link-building strategies to increase website authority and domain credibility.
  • Track and evaluate website performance using Google Analytics and other SEO tools, providing regular reports with insights on key SEO metrics.
  • Stay informed of Google algorithm changes and search engine trends, updating SEO strategies as needed to maintain or improve rankings.
  • Work with content creators and marketing teams to integrate SEO best practices into content development, landing pages, and blog articles.
  • Optimize local SEO factors, such as Google My Business listings and local citations, to improve visibility in local searches.
  • Collaborate with web developers to implement technical SEO enhancements, including page speed optimization and mobile-friendliness improvements.

Benefits

  • Commission-based incentives
  • providing additional earning opportunities based on performance
  • Year-end bonus: an additional month’s salary (13th month pay) for employees who have completed one year of service