Product Manager, Affluent, Premium, Cards Marketing, Cards Malaysia, Group CFS

Responsibilities:

• Develop and execute Premium products campaigns, promotions and events to achieve the business and financial goals and also to support the sales channels.
• Roll out all Premium products campaigns, promotions and events with the support in IT business decision.
• To compile the advertising and promotions expenditure required for the Premium products programs ( promotions and events).
• To propose the most suitable programs ( promotions and events) to the management and map out the advertising and promotions budget for the programs and obtain management approval.
• Work closely with Branding team and advertising agencies to execute and develop the advertising and promotions including the channels and also the tactical approaches to the programs to be implemented to yield maximum results.
• To ensure briefing/training done to all sales channel before the launch of new products.
• To ensure smooth and effective implementation of the Premium products programs within the approved budget by Management.
• Coordination of events from invitation, RSVP, F&B and setting up the event with partners merchants.

Requirement:

• Bachelor’s degree
• Solid exposure in Marketing
• Credit Card Product experience is an advantage
• Demonstrate a strong/high interpersonal skills and is able to articulate well
• Strong analytical skills and business writing skills
• Display good planning and leadership qualities required to drive the implementation of initiatives within the Group Human Capital
• Possess high energy personality, able to work independently and take up responsibilities within project based work streams
• Highly proficient in Microsoft Office Excel and PowerPoint
• Self motivated and is a team player and able to work independently with minimal supervision